Brandwave

How popular isYouTube Music in search?

In August 2026, there were an estimated 30.4M branded searches for YouTube Music worldwide which held steady over the last 11 months. YouTube Music holds 33.3% estimated Share of Search among music streaming services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Spotify61%
  2. YouTube Music33.3%
  3. Apple Music3.7%
  4. Amazon Music2%
  5. Tidal<0.01%
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Which music streaming services compete with YouTube Music?

YouTube Music against music streaming services worldwide, by month

Share of Search by month for Spotify, YouTube Music, Apple Music, Amazon Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicApple MusicAmazon MusicTidal
Oct 202564.4%28.8%4.7%2.1%0.01%
Nov 202565.2%29.1%3.9%1.8%0.01%
Dec 202565.2%29.1%3.9%1.8%0.01%
Jan 202665.2%29.1%3.9%1.8%0.01%
Feb 202664.3%28.8%4.7%2.1%0.01%
Mar 202664.6%28.9%4.8%1.7%<0.01%
Apr 202665.2%29.1%3.9%1.8%<0.01%
May 202665.2%29.1%3.9%1.8%<0.01%
Jun 202665.9%29.4%3.2%1.5%<0.01%
Jul 202661.6%33.7%3%1.7%<0.01%
Aug 202661%33.3%3.7%2%<0.01%
Sep 2026—————

  1. 1.Spotify

    61%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.YouTube Music

    33.3%

    Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Apple Music

    3.7%

    Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  4. 4.Amazon Music

    2%

    Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +0.3 points.

  5. 5.Tidal

    <0.01%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between YouTube Music and its closest rivals

How has branded search demand for YouTube Music changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for YouTube Music worldwide held steady at 30.4M.
  • Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide increased from 28.8% to 33.3%.
  • Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide peaked at 33.7% in July 2026 and was lowest at 28.8% in October 2025.

How did search popularity change for music streaming services worldwide in August 2026?

  1. In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%.

  2. In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%.

  3. Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  4. Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.

How is YouTube Music measured?

Brandwave collects information about searches that people make online using YouTube Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • youtube music

How the Brand Demand Index is measured

Do you work for YouTube Music? To request corrections or removal please contact us via our support page and we will be happy to assist.

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