Music streaming services:Which brands are most popular in search?
In August 2026, Spotify was the most searched among music streaming services worldwide, with an estimated 55.6M branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Spotify61%
YouTube Music33.3%
Apple Music3.7%
Amazon Music2%Tidal<0.01%
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Share of SearchLeaderboard
Compare the services people stream music on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify, YouTube Music, Apple Music, Amazon Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Tidal |
|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 28.8% | 4.7% | 2.1% | 0.01% |
| Nov 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Dec 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Jan 2026 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Feb 2026 | 64.3% | 28.8% | 4.7% | 2.1% | 0.01% |
| Mar 2026 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| May 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| Jun 2026 | 65.9% | 29.4% | 3.2% | 1.5% | <0.01% |
| Jul 2026 | 61.6% | 33.7% | 3% | 1.7% | <0.01% |
| Aug 2026 | 61% | 33.3% | 3.7% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 55.6M | 0% | -0.6 points | |
| 2, held 2nd | 33.3% | 30.4M | 0% | -0.3 points | |
| 3, held 3rd | 3.7% | 3.4M | +22.3% | +0.6 points | |
| 4, held 4th | 2% | 1.8M | +22% | +0.3 points | |
| 5, held 5th | <0.01% | 8.1K | +22.7% | 0 points |
1.
Spotify61%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.6 points.
33.3%
Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.7%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.6 points.
2%
Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +0.3 points.
5.
<0.01%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Spotify vs YouTube Music: compare search popularity
- Spotify vs Apple Music: compare search popularity
- Spotify vs Amazon Music: compare search popularity
- YouTube Music vs Apple Music: compare search popularity
- YouTube Music vs Amazon Music: compare search popularity
- Apple Music vs Amazon Music: compare search popularity
- Compare any of these brands
Which brand is most popular in search among music streaming services worldwide?
5 brands
In August 2026, Spotify was the most searched among music streaming services worldwide, with an estimated 55.6M branded searches and 61% estimated Share of Search within this set. YouTube Music is in 2nd place, 27.6 percentage points behind at 33.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Spotify | 64.4% → 61% | 65.9%Jun 2026 | 61%Aug 2026 | 1st |
| YouTube Music | 28.8% → 33.3% | 33.7%Jul 2026 | 28.8%Oct 2025 | 2nd |
| Apple Music | 4.7% → 3.7% | 4.8%Mar 2026 | 3%Jul 2026 | 3rd |
| Amazon Music | 2.1% → 2% | 2.1%Oct 2025 | 1.5%Jun 2026 | 4th |
| Tidal | 0.01% → <0.01% | 0.01%Oct 2025 | <0.01%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide decreased from 64.4% to 61%.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide increased from 28.8% to 33.3%.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide decreased from 4.7% to 3.7%.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide peaked at 65.9% in June 2026 and was lowest at 61% in August 2026.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide peaked at 33.7% in July 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide peaked at 4.8% in March 2026 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Amazon Music and Tidal held steady: their estimated Share of Search among music streaming services worldwide each moved less than 0.5 percentage points.
How did search popularity change for music streaming services worldwide in August 2026?
4 changes
In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%.
In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%.
Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
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