Brandwave

How popular isDeezer?

In September 2026, people searched for Deezer by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 1.2% of all global music streaming service searches, placing Deezer fifth out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, Deezer appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Deezer is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. SpotifyShare of searches 64.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. YouTube MusicShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Apple MusicShare of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Amazon MusicShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. DeezerShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Deezer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Deezer is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify1st
  2. Apple Music2nd
  3. YouTube Music3rd
  4. Tidal4th
  5. Amazon Music5th
  6. Qobuz6th
  7. Deezer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tidal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deezer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qobuz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about music streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which music streaming services compete with Deezer?

Deezer against music streaming services worldwide, by month

Share of searches by month for Spotify, YouTube Music, Apple Music, Deezer. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicApple MusicAmazon MusicDeezerQobuzTidal
Oct 202563.3%28.3%4.7%2.1%1.1%0.51%0.01%
Nov 202564.1%28.7%3.9%1.7%1.2%0.42%0.01%
Dec 202564.1%28.7%3.9%1.7%1.1%0.52%0.01%
Jan 202664.1%28.7%3.9%1.7%1.1%0.52%0.01%
Feb 202663.3%28.3%4.7%2.1%1.1%0.51%0.01%
Mar 202663.7%28.5%4.7%1.7%1.1%0.34%<0.01%
Apr 202664.2%28.7%3.9%1.7%1.2%0.35%<0.01%
May 202664.3%28.8%3.9%1.7%0.95%0.35%<0.01%
Jun 202665%29.1%3.2%1.4%0.96%0.29%<0.01%
Jul 202660.7%33.2%3%1.6%1.1%0.33%<0.01%
Aug 202660.1%32.9%3.6%2%1.1%0.33%<0.01%
Sep 202664.2%28.7%3.9%1.7%1.2%0.28%<0.01%
  1. 1.Spotify

    64.2%

    Held 1st. 68M estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  3. Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Deezer

    1.2%

    Held 5th. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.

  6. 6.Qobuz

    0.28%

    Held 6th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tidal

    <0.01%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Deezer and its closest rivals

Every comparison with Deezer

6 comparisons

How has branded search demand for Deezer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deezer worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Deezer’s share of searches among music streaming services worldwide held steady, from 1.1% to 1.2%.

How did search popularity change for music streaming services worldwide in September 2026?

6 changes
  1. In September 2026, Spotify gained share of searches among music streaming services worldwide, from 60.1% to 64.2%.

  2. In September 2026, YouTube Music lost share of searches among music streaming services worldwide, from 32.9% to 28.7%.

  3. Estimated monthly branded searches for Tidal worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Qobuz worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.

  5. Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Apple Music worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

How are Deezer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Deezer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deezer

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How the Brand Demand Index is measured

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Is Deezer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.