Brandwave

Amazon Music vs Deezer:Which is more popular?

In September 2026, Amazon Music had more branded searches than Deezer among music streaming services worldwide. Amazon Music had about 1.8 million branded searches, while Deezer had 1.2 million. Amazon Music made up 1.7% of all music streaming service searches we track, and Deezer accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about music streaming services, Amazon Music appeared in four of the five answers and Deezer in three. Amazon Music was mentioned before Deezer in four out of five answers.

Among music streaming services worldwide in September 2026

Who do people search for more?

Amazon Music, about 50% more searches than Deezer

Amazon Music 1.8M searchesDeezer 1.2M searches

Who does AI mention more?

Amazon Music, mentioned in 4 of 5 answers, Deezer in 3

Amazon Music in 4 of 5Deezer in 3 of 5

Who does AI recommend more?

Amazon Music, named ahead of Deezer in 4 of 5 answers

Amazon Music first in 4Deezer first in 1

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Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Music was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deezer was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon Music was listed before Deezer in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify1st
  2. Apple Music2nd
  3. YouTube Music3rd
  4. Tidal4th
  5. Amazon Music5th
  6. Qobuz6th
  7. Deezer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Music5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tidal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deezer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qobuz3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about music streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazon Music or Deezer more popular in search?

This chart shows how often people search Google for Amazon Music and Deezer by name. Each line represents a brand's share of searches for all seven music streaming services we track, month by month, from English-language searches worldwide.

Amazon Music and Deezer among music streaming services worldwide, by month

Share of searches by month for Amazon Music, Deezer. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicApple MusicAmazon MusicDeezerQobuzTidal
Oct 202563.3%28.3%4.7%2.1%1.1%0.51%0.01%
Nov 202564.1%28.7%3.9%1.7%1.2%0.42%0.01%
Dec 202564.1%28.7%3.9%1.7%1.1%0.52%0.01%
Jan 202664.1%28.7%3.9%1.7%1.1%0.52%0.01%
Feb 202663.3%28.3%4.7%2.1%1.1%0.51%0.01%
Mar 202663.7%28.5%4.7%1.7%1.1%0.34%<0.01%
Apr 202664.2%28.7%3.9%1.7%1.2%0.35%<0.01%
May 202664.3%28.8%3.9%1.7%0.95%0.35%<0.01%
Jun 202665%29.1%3.2%1.4%0.96%0.29%<0.01%
Jul 202660.7%33.2%3%1.6%1.1%0.33%<0.01%
Aug 202660.1%32.9%3.6%2%1.1%0.33%<0.01%
Sep 202664.2%28.7%3.9%1.7%1.2%0.28%<0.01%

How has the Amazon Music and Deezer comparison changed over the last 12 months?

3 findings

How did search popularity change for music streaming services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Music’s and Deezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Music

1 branded search term

  • amazon music

Deezer

1 branded search term

  • deezer

How the Brand Demand Index is measured

Other head-to-heads among music streaming services

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