How popular isApple Music in search?
In August 2026, there were an estimated 3.4M branded searches for Apple Music worldwide which is down 33% over the last 11 months. Apple Music holds 3.7% estimated Share of Search among music streaming services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Spotify61%
YouTube Music33.3%
Apple Music3.7%
Amazon Music2%Tidal<0.01%
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Which music streaming services compete with Apple Music?
Share of Search by month for Spotify, YouTube Music, Apple Music, Amazon Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Tidal |
|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 28.8% | 4.7% | 2.1% | 0.01% |
| Nov 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Dec 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Jan 2026 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Feb 2026 | 64.3% | 28.8% | 4.7% | 2.1% | 0.01% |
| Mar 2026 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| May 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| Jun 2026 | 65.9% | 29.4% | 3.2% | 1.5% | <0.01% |
| Jul 2026 | 61.6% | 33.7% | 3% | 1.7% | <0.01% |
| Aug 2026 | 61% | 33.3% | 3.7% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 55.6M | 0% | -0.6 points | |
| 2, held 2nd | 33.3% | 30.4M | 0% | -0.3 points | |
| 3, held 3rd | 3.7% | 3.4M | +22.3% | +0.6 points | |
| 4, held 4th | 2% | 1.8M | +22% | +0.3 points | |
| 5, held 5th | <0.01% | 8.1K | +22.7% | 0 points |
1.
Spotify61%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.6 points.
33.3%
Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
3.7%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.6 points.
2%
Held 4th. 1.8M estimated branded searches, +22% vs prior month. Share +0.3 points.
5.
<0.01%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Apple Music and its closest rivals
How has branded search demand for Apple Music changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Music worldwide fell from 5M to 3.4M.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide decreased from 4.7% to 3.7%.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide peaked at 4.8% in March 2026 and was lowest at 3% in July 2026.
How did search popularity change for music streaming services worldwide in August 2026?
4 changes
In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%.
In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%.
Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
How is Apple Music measured?
Brandwave collects information about searches that people make online using Apple Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- apple music
Who owns Apple Music?
Apple Music is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, 
iCloud, Keynote and Logic Pro, owned by the same company, worldwide.
Do you work for Apple Music? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Music your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.