Amazon Music vs Apple Music:Which is more popular by branded search?
In August 2026, Apple Music had more branded searches than Amazon Music among music streaming services worldwide. Apple Music was estimated to have 3.4M branded searches compared to Amazon Music’s 1.8M, and held a 3.7% Share of Search versus Amazon Music’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Music or Apple Music?
Compare the services people stream music on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Music, Amazon Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Tidal |
|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 28.8% | 4.7% | 2.1% | 0.01% |
| Nov 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Dec 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Jan 2026 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Feb 2026 | 64.3% | 28.8% | 4.7% | 2.1% | 0.01% |
| Mar 2026 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| May 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| Jun 2026 | 65.9% | 29.4% | 3.2% | 1.5% | <0.01% |
| Jul 2026 | 61.6% | 33.7% | 3% | 1.7% | <0.01% |
| Aug 2026 | 61% | 33.3% | 3.7% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Music and Apple Music comparison changed over the last 12 months?
3 findings
- Apple Music was ahead of Amazon Music in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Music’s estimated Share of Search among music streaming services worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services worldwide moved from 4.7% to 3.7%, and its estimated monthly branded searches moved from 5M to 3.4M.
How did search popularity change for music streaming services worldwide in August 2026?
2 changes
In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%.
Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Music’s and Apple Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Music
1 branded search term
- amazon music
Apple Music
1 branded search term
- apple music
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.