Apple Music vs Qobuz:Which is searched more?
In September 2026, Apple Music had more branded searches than Qobuz among music streaming services worldwide. Apple Music had about 4.1 million branded searches, while Qobuz had 301,000. Apple Music made up 3.9% of all music streaming service searches we track, and Qobuz accounted for 0.28%. These are worldwide searches for English-language branded terms.
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Is Apple Music or Qobuz more popular in search?
Compare the services people stream music on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Apple Music, Qobuz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Deezer | Qobuz | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 28.3% | 4.7% | 2.1% | 1.1% | 0.51% | 0.01% |
| Nov 2025 | 64.1% | 28.7% | 3.9% | 1.7% | 1.2% | 0.42% | 0.01% |
| Dec 2025 | 64.1% | 28.7% | 3.9% | 1.7% | 1.1% | 0.52% | 0.01% |
| Jan 2026 | 64.1% | 28.7% | 3.9% | 1.7% | 1.1% | 0.52% | 0.01% |
| Feb 2026 | 63.3% | 28.3% | 4.7% | 2.1% | 1.1% | 0.51% | 0.01% |
| Mar 2026 | 63.7% | 28.5% | 4.7% | 1.7% | 1.1% | 0.34% | <0.01% |
| Apr 2026 | 64.2% | 28.7% | 3.9% | 1.7% | 1.2% | 0.35% | <0.01% |
| May 2026 | 64.3% | 28.8% | 3.9% | 1.7% | 0.95% | 0.35% | <0.01% |
| Jun 2026 | 65% | 29.1% | 3.2% | 1.4% | 0.96% | 0.29% | <0.01% |
| Jul 2026 | 60.7% | 33.2% | 3% | 1.6% | 1.1% | 0.33% | <0.01% |
| Aug 2026 | 60.1% | 32.9% | 3.6% | 2% | 1.1% | 0.33% | <0.01% |
| Sep 2026 | 64.2% | 28.7% | 3.9% | 1.7% | 1.2% | 0.28% | <0.01% |
How has the Apple Music and Qobuz comparison changed over the last 12 months?
3 findings
- Apple Music was ahead of Qobuz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services worldwide moved from 4.7% to 3.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Qobuz’s share of searches among music streaming services worldwide moved from 0.51% to 0.28%, and its estimated monthly branded searches moved from 550K to 301K.
How did search popularity change for music streaming services worldwide in September 2026?
2 changes
Estimated monthly branded searches for Qobuz worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.
Estimated monthly branded searches for Apple Music worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Music’s and Qobuz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Music
1 branded search term
- apple music
Qobuz
1 branded search term
- qobuz
Other head-to-heads among music streaming services
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