Brandwave

How popular isUpfluence?

In September 2026, people searched for Upfluence by name about 14,900 times worldwide, a 45.3% decrease from the previous year. These searches made up 15.4% of all global influencer outreach platform searches, placing Upfluence third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about influencer outreach platforms, Upfluence appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Upfluence is the third most searched of 10 competitors and the second most recommended in AI answers.

  1. ModashShare of searches 42%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HypeAuditorShare of searches 34.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. UpfluenceShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Influencer HeroShare of searches 2.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. The CirqleShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top influencer outreach platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Upfluence is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Upfluence2nd
  3. Influencer Hero3rd
  4. GRIN4th
  5. HypeAuditor5th
  6. The Cirqle–
  7. Creator.co–
  8. MightyScout–
  9. impulze.ai–
  10. Lefty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Influencer Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Cirqle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Creator.co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MightyScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • impulze.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lefty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer outreach platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer outreach platforms compete with Upfluence?

Upfluence against influencer outreach platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor, Upfluence, Influencer Hero, The Cirqle. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorUpfluenceInfluencer HeroThe CirqleCreator.coGRINMightyScoutimpulze.aiLefty
Oct 202527.9%41.7%23%3.1%1.3%1.6%0.61%0.61%0.22%—
Nov 202528.2%42.1%23.2%2.5%1.1%1.6%0.61%0.5%0.22%—
Dec 202531.9%39%21.6%2.8%1.3%2.1%0.57%0.57%0.16%—
Jan 202636.4%36.4%20.4%2.7%1.2%1.6%0.53%0.53%0.19%—
Feb 202632.1%39.3%22.3%2.3%1.3%1.4%0.57%0.57%0.13%—
Mar 202636.3%36.3%20.6%2.7%1.4%1.6%0.53%0.43%0.19%—
Apr 202635.6%35.6%22.6%2.6%1.1%1.6%0.52%0.34%0.12%—
May 202639.2%39.2%15.3%2.3%1.5%1.4%0.57%0.38%0.13%—
Jun 202640.6%33.1%18.2%2.9%1.9%1.8%0.72%0.59%0.14%—
Jul 202645.4%30.4%16.7%2.7%2.2%1.4%0.66%0.54%0.1%—
Aug 202642.1%34.4%15.6%2.5%2.5%1.5%0.75%0.5%0.11%—
Sep 202642%34.3%15.4%2.5%2.5%1.9%0.75%0.5%0.11%—

  1. 1.Modash

    42%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.HypeAuditor

    34.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Upfluence

    15.4%

    Held 3rd. 14.9K estimated branded searches, -1.1% vs prior month. Share -0.2 points.

  4. 4.Influencer Hero

    2.5%

    Held 4th. 2.4K estimated branded searches, +0.42% vs prior month. Share 0 points.

  5. 5.The Cirqle

    2.5%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Creator.co

    1.9%

    Held 6th. 1.8K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  7. 7.GRIN

    0.75%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.MightyScout

    0.5%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.impulze.ai

    0.11%

    Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  10. —.Lefty

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Upfluence and its closest rivals

Every comparison with Upfluence

36 comparisons

How has branded search demand for Upfluence changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 14.9K.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer outreach platforms worldwide decreased from 23% to 15.4%.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer outreach platforms worldwide peaked at 23.2% in November 2025 and was lowest at 15.3% in May 2026.

How did search popularity change for influencer outreach platforms worldwide in September 2026?

6 changes

  1. Upfluence’s share of searches among influencer outreach platforms worldwide has lost ground for 3 months in a row, from 18.2% to 15.4% in September 2026.

  2. Estimated monthly branded searches for The Cirqle worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

  3. Estimated monthly branded searches for Modash worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for impulze.ai worldwide fell 57.7% over 12 measured months, from 260 to 110 in September 2026.

  5. Estimated monthly branded searches for Influencer Hero worldwide fell 33.4% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for MightyScout worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.

How are Upfluence’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upfluence
  • upfluence influencer marketing

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How the Brand Demand Index is measured

Where does Upfluence compete?

Upfluence is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms7th of 112.8%Show ranking
Creator CRM platforms4th of 145.9%Show ranking
Creator database platforms5th of 109.7%Show ranking
Influencer discovery platforms5th of 610.9%Show ranking
Influencer analytics platforms4th of 1011%Show ranking
Influencer campaign management platforms4th of 1013%Show ranking
Influencer outreach platforms3rd of 1015.4%Shown above
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