Socialinsider vs Upfluence:Which is searched more?
In September 2026, Upfluence had more branded searches than Socialinsider among influencer analytics platforms worldwide. Upfluence had about 14,900 branded searches, while Socialinsider had 8,100. Upfluence made up 11% of all influencer analytics platform searches we track, and Socialinsider accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Socialinsider or Upfluence more popular in search?
Compare the platforms that report creator and campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Upfluence, Socialinsider. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | CreatorIQ | Upfluence | Kolsquare | Socialinsider | Dash Social | Storyclash | GRIN | Keyhole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 29.1% | 16% | 16% | 7.1% | 5.8% | 4.2% | 1.7% | 0.42% | 0.06% |
| Nov 2025 | 20.6% | 30.8% | 11.3% | 16.9% | 7.5% | 6.2% | 4.4% | 1.8% | 0.45% | 0.04% |
| Dec 2025 | 24% | 29.4% | 10.8% | 16.3% | 7.2% | 5.9% | 4.2% | 1.7% | 0.43% | 0.04% |
| Jan 2026 | 27.8% | 27.8% | 10.1% | 15.5% | 6.8% | 5.6% | 4% | 2% | 0.4% | 0.03% |
| Feb 2026 | 24.2% | 29.6% | 10.8% | 16.8% | 7.2% | 5.9% | 3.5% | 1.4% | 0.43% | 0.02% |
| Mar 2026 | 27.9% | 27.9% | 10.2% | 15.8% | 6.8% | 5.6% | 4% | 1.4% | 0.41% | 0.03% |
| Apr 2026 | 27.5% | 27.5% | 10.1% | 17.5% | 6.7% | 5.5% | 3.3% | 1.3% | 0.4% | 0.02% |
| May 2026 | 30.4% | 30.4% | 11.1% | 11.9% | 6.1% | 5% | 3.7% | 0.98% | 0.44% | 0.02% |
| Jun 2026 | 29.3% | 23.9% | 13.1% | 13.1% | 8.7% | 5.9% | 4.3% | 1.2% | 0.52% | 0.01% |
| Jul 2026 | 34.1% | 22.8% | 12.5% | 12.5% | 6.8% | 5.6% | 4.1% | 1.1% | 0.5% | 0.01% |
| Aug 2026 | 31.2% | 25.5% | 13.9% | 11.6% | 6.2% | 6.2% | 3.8% | 1% | 0.55% | 0.02% |
| Sep 2026 | 30% | 24.5% | 13.4% | 11% | 9% | 6% | 4.4% | 1.2% | 0.53% | 0.01% |
How has the Socialinsider and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of Socialinsider in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Socialinsider’s share of searches among influencer analytics platforms worldwide moved from 5.8% to 6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide moved from 16% to 11%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer analytics platforms worldwide in September 2026?
2 changes
In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%.
Estimated monthly branded searches for Socialinsider worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Socialinsider’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Socialinsider
1 branded search term
- socialinsider
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
Other head-to-heads among influencer analytics platforms
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