Brandwave

HypeAuditor vs Modash:Which is more popular?

In September 2026, Modash had more branded searches than HypeAuditor among influencer analytics platforms worldwide. Modash had about 40,500 branded searches, while HypeAuditor had 33,100. Modash made up 30% of all influencer analytics platform searches we track, and HypeAuditor accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about influencer analytics platforms, both HypeAuditor and Modash appeared in all five answers. HypeAuditor was mentioned before Modash in three out of five answers.

Among influencer analytics platforms worldwide in September 2026

Who do people search for more?

Modash, about 22% more searches than HypeAuditor

Modash 40.5K searchesHypeAuditor 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

HypeAuditor in 5 of 5Modash in 5 of 5

Who does AI recommend more?

HypeAuditor, named ahead of Modash in 3 of 5 answers

HypeAuditor first in 3Modash first in 2

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Top influencer analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both HypeAuditor and Modash showed up in all five answers. HypeAuditor was listed before Modash in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HypeAuditor1st
  2. Modash2nd
  3. Upfluence3rd
  4. CreatorIQ4th
  5. GRIN5th
  6. Kolsquare–
  7. Socialinsider–
  8. Dash Social–
  9. Storyclash–
  10. Keyhole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HypeAuditor or Modash more popular in search?

This chart shows how often people search Google for HypeAuditor and Modash by name. Each line represents a brand's share of searches for all ten influencer analytics platforms we track, month by month, from English-language searches worldwide.

HypeAuditor and Modash among influencer analytics platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCreatorIQUpfluenceKolsquareSocialinsiderDash SocialStoryclashGRINKeyhole
Oct 202519.5%29.1%16%16%7.1%5.8%4.2%1.7%0.42%0.06%
Nov 202520.6%30.8%11.3%16.9%7.5%6.2%4.4%1.8%0.45%0.04%
Dec 202524%29.4%10.8%16.3%7.2%5.9%4.2%1.7%0.43%0.04%
Jan 202627.8%27.8%10.1%15.5%6.8%5.6%4%2%0.4%0.03%
Feb 202624.2%29.6%10.8%16.8%7.2%5.9%3.5%1.4%0.43%0.02%
Mar 202627.9%27.9%10.2%15.8%6.8%5.6%4%1.4%0.41%0.03%
Apr 202627.5%27.5%10.1%17.5%6.7%5.5%3.3%1.3%0.4%0.02%
May 202630.4%30.4%11.1%11.9%6.1%5%3.7%0.98%0.44%0.02%
Jun 202629.3%23.9%13.1%13.1%8.7%5.9%4.3%1.2%0.52%0.01%
Jul 202634.1%22.8%12.5%12.5%6.8%5.6%4.1%1.1%0.5%0.01%
Aug 202631.2%25.5%13.9%11.6%6.2%6.2%3.8%1%0.55%0.02%
Sep 202630%24.5%13.4%11%9%6%4.4%1.2%0.53%0.01%

How has the HypeAuditor and Modash comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Modash took it in June 2026.
  • Across the 12 months ending September 2026, HypeAuditor’s share of searches among influencer analytics platforms worldwide moved from 29.1% to 24.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Modash’s share of searches among influencer analytics platforms worldwide moved from 19.5% to 30%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for influencer analytics platforms worldwide in September 2026?

2 changes

  1. In September 2026, Modash lost share of searches among influencer analytics platforms worldwide, from 31.2% to 30%.

  2. In September 2026, HypeAuditor lost share of searches among influencer analytics platforms worldwide, from 25.5% to 24.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using HypeAuditor’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

Modash

1 branded search term

  • modash

How the Brand Demand Index is measured

Other head-to-heads among influencer analytics platforms

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