Modash vs Upfluence:Which is more popular?
In September 2026, Modash had more branded searches than Upfluence among influencer analytics platforms worldwide. Modash had about 40,500 branded searches, while Upfluence had 14,900. Modash made up 30% of all influencer analytics platform searches we track, and Upfluence accounted for 11%. When we asked ChatGPT and Google AI Overviews about influencer analytics platforms, both Modash and Upfluence appeared in all five answers. Modash was mentioned before Upfluence in four out of five answers.
Who do people search for more?
Modash, about 3 searches for every 1 for Upfluence
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Modash, named ahead of Upfluence in 4 of 5 answers
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Top influencer analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Modash and Upfluence showed up in all five answers. Modash was listed before Upfluence in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer analytics platforms
5 answers
Asked ChatGPT
“Which influencer analytics platform should I use?”
Asked ChatGPT
“What are the best influencer analytics platforms?”
Asked ChatGPT
“What's the best influencer analytics platform for creator performance tracking?”
Searched Google, AI Overview
“influencer analytics platform”
Searched Google, AI Overview
“best influencer analytics”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Modash or Upfluence more popular in search?
This chart shows how often people search Google for Modash and Upfluence by name. Each line represents a brand's share of searches for all ten influencer analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Modash, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | HypeAuditor | CreatorIQ | Upfluence | Kolsquare | Socialinsider | Dash Social | Storyclash | GRIN | Keyhole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.5% | 29.1% | 16% | 16% | 7.1% | 5.8% | 4.2% | 1.7% | 0.42% | 0.06% |
| Nov 2025 | 20.6% | 30.8% | 11.3% | 16.9% | 7.5% | 6.2% | 4.4% | 1.8% | 0.45% | 0.04% |
| Dec 2025 | 24% | 29.4% | 10.8% | 16.3% | 7.2% | 5.9% | 4.2% | 1.7% | 0.43% | 0.04% |
| Jan 2026 | 27.8% | 27.8% | 10.1% | 15.5% | 6.8% | 5.6% | 4% | 2% | 0.4% | 0.03% |
| Feb 2026 | 24.2% | 29.6% | 10.8% | 16.8% | 7.2% | 5.9% | 3.5% | 1.4% | 0.43% | 0.02% |
| Mar 2026 | 27.9% | 27.9% | 10.2% | 15.8% | 6.8% | 5.6% | 4% | 1.4% | 0.41% | 0.03% |
| Apr 2026 | 27.5% | 27.5% | 10.1% | 17.5% | 6.7% | 5.5% | 3.3% | 1.3% | 0.4% | 0.02% |
| May 2026 | 30.4% | 30.4% | 11.1% | 11.9% | 6.1% | 5% | 3.7% | 0.98% | 0.44% | 0.02% |
| Jun 2026 | 29.3% | 23.9% | 13.1% | 13.1% | 8.7% | 5.9% | 4.3% | 1.2% | 0.52% | 0.01% |
| Jul 2026 | 34.1% | 22.8% | 12.5% | 12.5% | 6.8% | 5.6% | 4.1% | 1.1% | 0.5% | 0.01% |
| Aug 2026 | 31.2% | 25.5% | 13.9% | 11.6% | 6.2% | 6.2% | 3.8% | 1% | 0.55% | 0.02% |
| Sep 2026 | 30% | 24.5% | 13.4% | 11% | 9% | 6% | 4.4% | 1.2% | 0.53% | 0.01% |
How has the Modash and Upfluence comparison changed over the last 12 months?
3 findings
- Modash was ahead of Upfluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Modash’s share of searches among influencer analytics platforms worldwide moved from 19.5% to 30%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide moved from 16% to 11%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer analytics platforms worldwide in September 2026?
2 changes
In September 2026, Modash lost share of searches among influencer analytics platforms worldwide, from 31.2% to 30%.
In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Modash’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer analytics platforms
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