Brandwave

How popular isUpfluence?

In September 2026, people searched for Upfluence by name about 14,900 times worldwide, a 45.3% decrease from the previous year. These searches made up 11% of all global influencer analytics platform searches, placing Upfluence fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about influencer analytics platforms, Upfluence appeared in all answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Upfluence is the fourth most searched of 10 competitors and the third most recommended in AI answers.

  1. ModashShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. HypeAuditorShare of searches 24.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CreatorIQShare of searches 13.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. UpfluenceShare of searches 11%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KolsquareShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top influencer analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upfluence appeared in all five answers. Upfluence is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HypeAuditor1st
  2. Modash2nd
  3. Upfluence3rd
  4. CreatorIQ4th
  5. GRIN5th
  6. Kolsquare–
  7. Socialinsider–
  8. Dash Social–
  9. Storyclash–
  10. Keyhole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HypeAuditor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kolsquare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Socialinsider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Social0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storyclash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keyhole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer analytics platforms compete with Upfluence?

Upfluence against influencer analytics platforms worldwide, by month

Share of searches by month for Modash, HypeAuditor, CreatorIQ, Upfluence, Kolsquare, Socialinsider, Dash Social. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCreatorIQUpfluenceKolsquareSocialinsiderDash SocialStoryclashGRINKeyhole
Oct 202519.5%29.1%16%16%7.1%5.8%4.2%1.7%0.42%0.06%
Nov 202520.6%30.8%11.3%16.9%7.5%6.2%4.4%1.8%0.45%0.04%
Dec 202524%29.4%10.8%16.3%7.2%5.9%4.2%1.7%0.43%0.04%
Jan 202627.8%27.8%10.1%15.5%6.8%5.6%4%2%0.4%0.03%
Feb 202624.2%29.6%10.8%16.8%7.2%5.9%3.5%1.4%0.43%0.02%
Mar 202627.9%27.9%10.2%15.8%6.8%5.6%4%1.4%0.41%0.03%
Apr 202627.5%27.5%10.1%17.5%6.7%5.5%3.3%1.3%0.4%0.02%
May 202630.4%30.4%11.1%11.9%6.1%5%3.7%0.98%0.44%0.02%
Jun 202629.3%23.9%13.1%13.1%8.7%5.9%4.3%1.2%0.52%0.01%
Jul 202634.1%22.8%12.5%12.5%6.8%5.6%4.1%1.1%0.5%0.01%
Aug 202631.2%25.5%13.9%11.6%6.2%6.2%3.8%1%0.55%0.02%
Sep 202630%24.5%13.4%11%9%6%4.4%1.2%0.53%0.01%

  1. 1.Modash

    30%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.HypeAuditor

    24.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.CreatorIQ

    13.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Upfluence

    11%

    Held 4th. 14.9K estimated branded searches, -1.1% vs prior month. Share -0.6 points.

  5. 5.Kolsquare

    9%

    Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.7 points.

  6. 6.Socialinsider

    6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Dash Social

    4.4%

    Held 7th. 6K estimated branded searches, +20% vs prior month. Share +0.6 points.

  8. 8.Storyclash

    1.2%

    Held 8th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.

  9. 9.GRIN

    0.53%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Keyhole

    0.01%

    Held 10th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Upfluence and its closest rivals

Every comparison with Upfluence

31 comparisons

How has branded search demand for Upfluence changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 14.9K.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide decreased from 16% to 11%.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer analytics platforms worldwide peaked at 17.5% in April 2026 and was lowest at 11% in September 2026.
  • Across the 12 months ending September 2026, Upfluence fell from 3rd to 4th among influencer analytics platforms worldwide.

How did search popularity change for influencer analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Kolsquare gained share of searches among influencer analytics platforms worldwide, from 6.2% to 9%.

  2. In September 2026, Dash Social gained share of searches among influencer analytics platforms worldwide, from 3.8% to 4.4%.

  3. In September 2026, Modash lost share of searches among influencer analytics platforms worldwide, from 31.2% to 30%.

  4. In September 2026, HypeAuditor lost share of searches among influencer analytics platforms worldwide, from 25.5% to 24.5%.

  5. In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%.

  6. In September 2026, CreatorIQ lost share of searches among influencer analytics platforms worldwide, from 13.9% to 13.4%.

How are Upfluence’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upfluence
  • upfluence influencer marketing

Do you work for Upfluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Upfluence compete?

Upfluence is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms7th of 112.8%Show ranking
Creator database platforms5th of 109.7%Show ranking
Influencer discovery platforms5th of 610.9%Show ranking
Influencer analytics platforms4th of 1011%Shown above
Influencer campaign management platforms4th of 1013%Show ranking
Influencer outreach platforms3rd of 1015.4%Show ranking
Creator relationship management platforms3rd of 816.2%Show ranking
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