Linqia vs Upfluence:Which is more popular?
In September 2026, Upfluence had more branded searches than Linqia among influencer campaign management platforms worldwide. Upfluence had about 14,900 branded searches, while Linqia had 1,300. Upfluence made up 13% of all influencer campaign management platform searches we track, and Linqia accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about influencer campaign management platforms, Upfluence appeared in four of the five answers and Linqia in none.
Who do people search for more?
Upfluence, about 11 searches for every 1 for Linqia
Who does AI mention more?
Upfluence, mentioned in 4 of 5 answers, Linqia in 0
Who does AI recommend more?
Upfluence, the only one of the two named
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Top influencer campaign management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Linqia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
GRIN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skeepers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Captiv80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TRIBE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linqia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer campaign management platforms
5 answers
Asked ChatGPT
“Which influencer campaign management platform should I use?”
Asked ChatGPT
“What are the best influencer campaign management platforms?”
Asked ChatGPT
“What's the best influencer campaign management platform for paid creator campaigns?”
Searched Google, AI Overview
“best influencer platform”
Searched Google, AI Overview
“influencer management tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Linqia or Upfluence more popular in search?
This chart shows how often people search Google for Linqia and Upfluence by name. Each line represents a brand's share of searches for all ten influencer campaign management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Upfluence, Linqia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | Skeepers | CreatorIQ | Upfluence | Captiv8 | IZEA | TRIBE | Linqia | GRIN | Aspire |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 25% | 20.5% | 20.6% | 2.7% | 3.3% | 0.98% | 1.2% | 0.54% | 0.2% |
| Nov 2025 | 25.7% | 31.5% | 14.1% | 21.2% | 2.3% | 2.8% | 0.78% | 1% | 0.56% | 0.2% |
| Dec 2025 | 29.6% | 29.6% | 13.3% | 20.1% | 2.1% | 2.6% | 0.79% | 1.2% | 0.53% | 0.19% |
| Jan 2026 | 34% | 27.8% | 12.4% | 19% | 2% | 2.5% | 0.69% | 0.89% | 0.49% | 0.22% |
| Feb 2026 | 29.8% | 29.8% | 13.3% | 20.7% | 2.1% | 2.1% | 0.74% | 0.74% | 0.53% | 0.24% |
| Mar 2026 | 34% | 27.8% | 12.4% | 19.3% | 2% | 2% | 0.89% | 0.89% | 0.49% | 0.22% |
| Apr 2026 | 33.1% | 27.1% | 12.1% | 21.1% | 1.9% | 2.4% | 0.67% | 0.87% | 0.48% | 0.21% |
| May 2026 | 36.2% | 29.6% | 13.2% | 14.2% | 2.1% | 2.1% | 0.95% | 0.95% | 0.53% | 0.19% |
| Jun 2026 | 32.1% | 32.1% | 14.4% | 14.4% | 2.3% | 1.9% | 1% | 1% | 0.57% | 0.17% |
| Jul 2026 | 38.9% | 26% | 14.2% | 14.3% | 1.9% | 1.9% | 1% | 1% | 0.57% | 0.25% |
| Aug 2026 | 35.1% | 28.7% | 15.7% | 13% | 2.1% | 2.1% | 1.4% | 1.1% | 0.62% | 0.23% |
| Sep 2026 | 35.3% | 28.8% | 15.8% | 13% | 2.1% | 1.7% | 1.4% | 1.1% | 0.63% | 0.23% |
How has the Linqia and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of Linqia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Linqia’s share of searches among influencer campaign management platforms worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer campaign management platforms worldwide moved from 20.6% to 13%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer campaign management platforms worldwide in September 2026?
2 changes
Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026.
Estimated monthly branded searches for Linqia worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Linqia’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer campaign management platforms
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