Brandwave

How popular isUpfluence?

In September 2026, people searched for Upfluence by name about 14,900 times worldwide, a 45.3% decrease from the previous year. These searches made up 13% of all global influencer campaign management platform searches, placing Upfluence fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about influencer campaign management platforms, Upfluence appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Upfluence is the fourth most searched of 10 competitors and the third most recommended in AI answers.

  1. ModashShare of searches 35.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SkeepersShare of searches 28.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CreatorIQShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. UpfluenceShare of searches 13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Captiv8Share of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top influencer campaign management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Upfluence is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. GRIN2nd
  3. Upfluence3rd
  4. Aspire4th
  5. CreatorIQ5th
  6. Skeepers–
  7. Captiv8–
  8. IZEA–
  9. TRIBE–
  10. Linqia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skeepers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Captiv80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TRIBE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linqia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about influencer campaign management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer campaign management platforms compete with Upfluence?

Upfluence against influencer campaign management platforms worldwide, by month

Share of searches by month for Modash, Skeepers, CreatorIQ, Upfluence, Captiv8. The figures are in the table below the chart.

View monthly share of searches table
MonthModashSkeepersCreatorIQUpfluenceCaptiv8IZEATRIBELinqiaGRINAspire
Oct 202525%25%20.5%20.6%2.7%3.3%0.98%1.2%0.54%0.2%
Nov 202525.7%31.5%14.1%21.2%2.3%2.8%0.78%1%0.56%0.2%
Dec 202529.6%29.6%13.3%20.1%2.1%2.6%0.79%1.2%0.53%0.19%
Jan 202634%27.8%12.4%19%2%2.5%0.69%0.89%0.49%0.22%
Feb 202629.8%29.8%13.3%20.7%2.1%2.1%0.74%0.74%0.53%0.24%
Mar 202634%27.8%12.4%19.3%2%2%0.89%0.89%0.49%0.22%
Apr 202633.1%27.1%12.1%21.1%1.9%2.4%0.67%0.87%0.48%0.21%
May 202636.2%29.6%13.2%14.2%2.1%2.1%0.95%0.95%0.53%0.19%
Jun 202632.1%32.1%14.4%14.4%2.3%1.9%1%1%0.57%0.17%
Jul 202638.9%26%14.2%14.3%1.9%1.9%1%1%0.57%0.25%
Aug 202635.1%28.7%15.7%13%2.1%2.1%1.4%1.1%0.62%0.23%
Sep 202635.3%28.8%15.8%13%2.1%1.7%1.4%1.1%0.63%0.23%

  1. 1.Modash

    35.3%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Skeepers

    28.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.CreatorIQ

    15.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Upfluence

    13%

    Held 4th. 14.9K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  5. 5.Captiv8

    2.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.IZEA

    1.7%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  7. 7.TRIBE

    1.4%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Linqia

    1.1%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.GRIN

    0.63%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Aspire

    0.23%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Upfluence and its closest rivals

Every comparison with Upfluence

31 comparisons

How has branded search demand for Upfluence changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 14.9K.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer campaign management platforms worldwide decreased from 20.6% to 13%.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among influencer campaign management platforms worldwide peaked at 21.2% in November 2025 and was lowest at 13% in September 2026.
  • Across the 12 months ending September 2026, Upfluence fell from 3rd to 4th among influencer campaign management platforms worldwide.

How did search popularity change for influencer campaign management platforms worldwide in September 2026?

6 changes

  1. Upfluence’s share of searches among influencer campaign management platforms worldwide has lost ground for 3 months in a row, from 14.4% to 13% in September 2026.

  2. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Modash worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for IZEA worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Captiv8 worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  6. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Upfluence’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upfluence
  • upfluence influencer marketing

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How the Brand Demand Index is measured

Where does Upfluence compete?

Upfluence is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms7th of 112.8%Show ranking
Creator database platforms5th of 109.7%Show ranking
Influencer discovery platforms5th of 610.9%Show ranking
Influencer analytics platforms4th of 1011%Show ranking
Influencer campaign management platforms4th of 1013%Shown above
Influencer outreach platforms3rd of 1015.4%Show ranking
Creator relationship management platforms3rd of 816.2%Show ranking
Creator with pink hair and a pink jacket

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