CreatorIQ vs Upfluence:Which is searched more?
In August 2026, CreatorIQ had more branded searches than Upfluence among influencer discovery platforms worldwide. CreatorIQ was estimated to have 18.1K branded searches compared to Upfluence’s 15.1K, and held a 3.8% Share of Search versus Upfluence’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CreatorIQ or Upfluence?
Compare the platforms used to find and vet influencers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | CreatorIQ | Upfluence |
|---|---|---|
| Oct 2025 | 5.3% | 5.4% |
| Nov 2025 | 3.6% | 5.5% |
| Dec 2025 | 3.1% | 4.7% |
| Jan 2026 | 3.5% | 5.4% |
| Feb 2026 | 3.6% | 5.5% |
| Mar 2026 | 3% | 4.7% |
| Apr 2026 | 3.5% | 6.1% |
| May 2026 | 3.6% | 3.8% |
| Jun 2026 | 3.8% | 3.8% |
| Jul 2026 | 3.7% | 3.7% |
| Aug 2026 | 3.8% | 3.2% |
| Sep 2026 | — | — |
How has the CreatorIQ and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: CreatorIQ took it in August 2026.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide moved from 5.3% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide moved from 5.4% to 3.2%, and its estimated monthly branded searches moved from 27.2K to 15.1K.
How did search popularity change for influencer discovery platforms worldwide in August 2026?
2 changes
In August 2026, Upfluence lost estimated Share of Search among influencer discovery platforms worldwide, from 3.7% to 3.2%.
In August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using CreatorIQ’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.