Shopify Collabs vs Upfluence:Which is searched more?
In September 2026, Shopify Collabs had more branded searches than Upfluence among influencer marketing platforms worldwide. Shopify Collabs had about 18,100 branded searches, while Upfluence had 14,900. Shopify Collabs made up 3.4% of all influencer marketing platform searches we track, and Upfluence accounted for 2.8%. These are worldwide searches for English-language branded terms.
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Is Shopify Collabs or Upfluence more popular in search?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shopify Collabs, Upfluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Modash | HypeAuditor | Collabstr | CreatorIQ | Shopify Collabs | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 6.8% | 10% | 6.7% | 5.5% | 2.4% | 5.5% | 1.6% | 0.38% | 0.26% | 0.15% |
| Nov 2025 | 62.5% | 7% | 10.3% | 5.6% | 3.8% | 3.1% | 5.7% | 1.4% | 0.39% | 0.21% | 0.15% |
| Dec 2025 | 65.4% | 7.3% | 8.8% | 5.9% | 3.2% | 2.6% | 4.9% | 1.2% | 0.4% | 0.19% | 0.13% |
| Jan 2026 | 59.6% | 9.9% | 9.8% | 6.6% | 3.6% | 2.9% | 5.5% | 1.3% | 0.47% | 0.2% | 0.14% |
| Feb 2026 | 61.1% | 8.4% | 10.1% | 6.7% | 3.7% | 2.5% | 5.7% | 1.1% | 0.45% | 0.2% | 0.15% |
| Mar 2026 | 59.5% | 10% | 9.8% | 6.5% | 3.6% | 2.9% | 5.6% | 1.3% | 0.5% | 0.26% | 0.14% |
| Apr 2026 | 59.2% | 10% | 9.7% | 6.5% | 3.6% | 2.9% | 6.2% | 1.1% | 0.5% | 0.2% | 0.14% |
| May 2026 | 61.6% | 10.3% | 10.1% | 5.5% | 3.7% | 3% | 4% | 0.9% | 0.42% | 0.27% | 0.15% |
| Jun 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 2.8% | 3.4% | 0.83% | 0.34% | 0.25% | 0.14% |
| Jul 2026 | 67.6% | 9.3% | 6.1% | 6.1% | 3.3% | 2.7% | 3.3% | 0.81% | 0.41% | 0.24% | 0.13% |
| Aug 2026 | 68.8% | 7.7% | 6.2% | 6.2% | 3.4% | 3.4% | 2.8% | 0.67% | 0.35% | 0.3% | 0.13% |
| Sep 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 0.68% | 0.38% | 0.3% | 0.14% |
How has the Shopify Collabs and Upfluence comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Shopify Collabs took it in August 2026.
- Across the 12 months ending September 2026, Shopify Collabs’ share of searches among influencer marketing platforms worldwide moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among influencer marketing platforms worldwide moved from 5.5% to 2.8%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shopify Collabs’ and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify Collabs
1 branded search term
- shopify collabs
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
Other head-to-heads among influencer marketing platforms
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