Brandwave

Influencer marketing platforms:Which brands are most popular in search?

In August 2026, Modash was the most searched among influencer marketing platforms worldwide, with an estimated 41.4K branded searches and 43.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Modash43.2%
  2. HypeAuditor34.5%
  3. Upfluence15.7%
  4. Influencity3.8%
  5. GRIN1.7%
  6. Aspire1.1%

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Share of SearchLeaderboard

Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among influencer marketing platforms worldwide, by month

Share of Search by month for Modash, HypeAuditor, Upfluence, Influencity. The figures are in the table below the chart.

View monthly share of search table
MonthModashHypeAuditorUpfluenceInfluencityGRINAspire
Oct 202527.7%40.9%22.5%6.7%1.1%1.1%
Nov 202528.1%41.3%22.7%5.5%1.1%1.2%
Dec 202532.3%38.8%21.5%5.2%1.1%1.2%
Jan 202636.7%36.2%20.3%4.8%0.88%1.1%
Feb 202632.4%38.9%22.1%4.3%1.3%1.1%
Mar 202636.4%35.6%20.2%4.8%1.7%1.3%
Apr 202636.1%35.1%22.4%3.8%1.2%1.4%
May 202639.7%38.9%15.2%3.5%1.4%1.4%
Jun 202641.5%33.2%18.2%4.4%1.4%1.2%
Jul 202646.5%30.5%16.8%4.1%0.9%1.3%
Aug 202643.2%34.5%15.7%3.8%1.7%1.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Modash

    43.2%

    held 1st · 41.4K estimated branded searches · -17.9% vs prior month · -3.3 points

  2. 2.HypeAuditor

    34.5%

    held 2nd · 33.1K estimated branded searches · 0% vs prior month · +4 points

  3. 3.Upfluence

    15.7%

    held 3rd · 15.1K estimated branded searches · -17.2% vs prior month · -1.1 points

  4. 4.Influencity

    3.8%

    held 4th · 3.6K estimated branded searches · -18.1% vs prior month · -0.3 points

  5. 5.GRIN

    1.7%

    moved from 6th to 5th · 1.6K estimated branded searches · +63.3% vs prior month · +0.8 points

  6. 6.Aspire

    1.1%

    moved from 5th to 6th · 1.1K estimated branded searches · -23% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among influencer marketing platforms worldwide?

In August 2026, Modash was the most searched among influencer marketing platforms worldwide, with an estimated 41.4K branded searches and 43.2% estimated Share of Search within this set. HypeAuditor is in 2nd place, 8.6 percentage points behind at 34.5% Share of Search.

Global influencer marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Modash27.7% → 43.2%46.5%Jul 202627.7%Oct 20252nd → 1st
HypeAuditor40.9% → 34.5%41.3%Nov 202530.5%Jul 20261st → 2nd
Upfluence22.5% → 15.7%22.7%Nov 202515.2%May 20263rd
Influencity6.7% → 3.8%6.7%Oct 20253.5%May 20264th
GRIN1.1% → 1.7%1.7%Mar 20260.88%Jan 20266th → 5th
Aspire1.1%1.4%May 20261.1%Oct 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms worldwide increased from 27.7% to 43.2%.
  • Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide decreased from 40.9% to 34.5%.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide decreased from 22.5% to 15.7%.
  • Across the 11 months ending August 2026, Influencity’s estimated Share of Search among influencer marketing platforms worldwide decreased from 6.7% to 3.8%.
  • Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms worldwide increased from 1.1% to 1.7%.
  • Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms worldwide peaked at 46.5% in July 2026 and was lowest at 27.7% in October 2025.
  • Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide peaked at 41.3% in November 2025 and was lowest at 30.5% in July 2026.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide peaked at 22.7% in November 2025 and was lowest at 15.2% in May 2026.
  • Across the 11 months ending August 2026, Influencity’s estimated Share of Search among influencer marketing platforms worldwide peaked at 6.7% in October 2025 and was lowest at 3.5% in May 2026.
  • Across the 11 months ending August 2026, Modash rose from 2nd to 1st among influencer marketing platforms worldwide.
  • Across the 11 months ending August 2026, HypeAuditor fell from 1st to 2nd among influencer marketing platforms worldwide.
  • Across the 11 months ending August 2026, GRIN rose from 6th to 5th among influencer marketing platforms worldwide.
  • Across the 11 months ending August 2026, Aspire fell from 5th to 6th among influencer marketing platforms worldwide.

How did search popularity change for influencer marketing platforms worldwide in August 2026?

  1. In August 2026, GRIN overtook Aspire to rank 5th among influencer marketing platforms worldwide, at 1.7%.

  2. In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%.

  3. In August 2026, Modash lost estimated Share of Search among influencer marketing platforms worldwide, from 46.5% to 43.2%.

  4. In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 16.8% to 15.7%.

  5. Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Aspire worldwide fell 18.9% over 11 measured months, from 1.3K to 1.1K in August 2026.

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