Brandwave

Collabstr vs HypeAuditor:Which is more popular?

In September 2026, HypeAuditor had more branded searches than Collabstr among influencer marketing platforms worldwide. HypeAuditor had about 33,100 branded searches, while Collabstr had 27,100. HypeAuditor made up 6.3% of all influencer marketing platform searches we track, and Collabstr accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about influencer marketing platforms, Collabstr appeared in four of the five answers and HypeAuditor in one. Collabstr was mentioned before HypeAuditor in every answer that named either.

Among influencer marketing platforms worldwide in September 2026

Who do people search for more?

HypeAuditor, about 22% more searches than Collabstr

HypeAuditor 33.1K searchesCollabstr 27.1K searches

Who does AI mention more?

Collabstr, mentioned in 4 of 5 answers, HypeAuditor in 1

Collabstr in 4 of 5HypeAuditor in 1 of 5

Who does AI recommend more?

Collabstr, named ahead of HypeAuditor in 4 of 4 answers

Collabstr first in 4HypeAuditor never first

Follow Collabstr vs HypeAuditor and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top influencer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HypeAuditor was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Collabstr was listed before HypeAuditor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIN1st
  2. Upfluence2nd
  3. Modash3rd
  4. Collabstr4th
  5. CreatorIQ5th
  6. Aspire6th
  7. Shopify Collabs7th
  8. Influencity8th
  9. HypeAuditor9th
  10. #paid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about influencer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Collabstr or HypeAuditor more popular in search?

This chart shows how often people search Google for Collabstr and HypeAuditor by name. Each line represents a brand's share of searches for all 11 influencer marketing platforms we track, month by month, from English-language searches worldwide.

Collabstr and HypeAuditor among influencer marketing platforms worldwide, by month

Share of searches by month for HypeAuditor, Collabstr. The figures are in the table below the chart.

View monthly share of searches table
Month#paidModashHypeAuditorCollabstrCreatorIQShopify CollabsUpfluenceInfluencityAspireTRIBEGRIN
Oct 202560.7%6.8%10%6.7%5.5%2.4%5.5%1.6%0.38%0.26%0.15%
Nov 202562.5%7%10.3%5.6%3.8%3.1%5.7%1.4%0.39%0.21%0.15%
Dec 202565.4%7.3%8.8%5.9%3.2%2.6%4.9%1.2%0.4%0.19%0.13%
Jan 202659.6%9.9%9.8%6.6%3.6%2.9%5.5%1.3%0.47%0.2%0.14%
Feb 202661.1%8.4%10.1%6.7%3.7%2.5%5.7%1.1%0.45%0.2%0.15%
Mar 202659.5%10%9.8%6.5%3.6%2.9%5.6%1.3%0.5%0.26%0.14%
Apr 202659.2%10%9.7%6.5%3.6%2.9%6.2%1.1%0.5%0.2%0.14%
May 202661.6%10.3%10.1%5.5%3.7%3%4%0.9%0.42%0.27%0.15%
Jun 202669.6%7.8%6.3%5.1%3.4%2.8%3.4%0.83%0.34%0.25%0.14%
Jul 202667.6%9.3%6.1%6.1%3.3%2.7%3.3%0.81%0.41%0.24%0.13%
Aug 202668.8%7.7%6.2%6.2%3.4%3.4%2.8%0.67%0.35%0.3%0.13%
Sep 202669.6%7.8%6.3%5.1%3.4%3.4%2.8%0.68%0.38%0.3%0.14%

How has the Collabstr and HypeAuditor comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Collabstr lost share of searches among influencer marketing platforms worldwide, from 6.2% to 5.1%.

  2. In September 2026, HypeAuditor rose from 4th to 3rd among influencer marketing platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Collabstr’s and HypeAuditor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Collabstr

1 branded search term

  • collabstr

HypeAuditor

2 branded search terms

  • hype auditor
  • hypeauditor

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free