Brandwave

How popular isGRIN in search?

In August 2026, there were an estimated 1.6K branded searches for GRIN worldwide which is up 22.1% over the last 11 months. GRIN holds 0.34% estimated Share of Search among influencer marketing platforms worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aspire79.6%
  2. Modash8.9%
  3. HypeAuditor7.1%
  4. Upfluence3.2%
  5. Influencity0.78%
  6. GRIN0.34%
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Which influencer marketing platforms compete with GRIN?

GRIN against influencer marketing platforms worldwide, by month

Share of Search by month for Aspire, Modash, HypeAuditor, Upfluence, GRIN. The figures are in the table below the chart.

View monthly share of search table
MonthAspireModashHypeAuditorUpfluenceInfluencityGRIN
Oct 202575.5%6.9%10.1%5.6%1.7%0.27%
Nov 202575.7%6.9%10.1%5.6%1.4%0.27%
Dec 202578.2%7.1%8.6%4.7%1.1%0.25%
Jan 202673.2%9.9%9.8%5.5%1.3%0.24%
Feb 202674.6%8.3%10%5.7%1.1%0.32%
Mar 202676.7%8.6%8.4%4.8%1.1%0.39%
Apr 202672.7%10%9.7%6.2%1.1%0.34%
May 202674.7%10.2%10%3.9%0.89%0.35%
Jun 202678.9%8.8%7.1%3.9%0.95%0.31%
Jul 202677.5%10.6%6.9%3.8%0.93%0.21%
Aug 202679.6%8.9%7.1%3.2%0.78%0.34%
Sep 2026——————
  1. 1.Aspire

    79.6%

    Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share +2 points.

  2. 2.Modash

    8.9%

    Held 2nd. 41.4K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Upfluence

    3.2%

    Held 4th. 15.1K estimated branded searches, -17.2% vs prior month. Share -0.6 points.

  5. Held 5th. 3.6K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.GRIN

    0.34%

    Held 6th. 1.6K estimated branded searches, +63.3% vs prior month. Share +0.1 points.

Compare search popularity between GRIN and its closest rivals

How has branded search demand for GRIN changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GRIN worldwide rose from 1.3K to 1.6K.
  • Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms worldwide held steady, from 0.27% to 0.34%.

How did search popularity change for influencer marketing platforms worldwide in August 2026?

  1. In August 2026, Aspire gained estimated Share of Search among influencer marketing platforms worldwide, from 77.5% to 79.6%.

  2. In August 2026, Modash lost estimated Share of Search among influencer marketing platforms worldwide, from 10.6% to 8.9%.

  3. In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 3.8% to 3.2%.

  4. Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.

  6. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does GRIN compete?

GRIN is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Brand deal platforms5th of 50.21%Show ranking
Influencer marketing platforms6th of 60.34%Shown above
Sponsorship marketplaces5th of 50.4%Show ranking
Creator relationship management platforms4th of 55%Show ranking

How is GRIN measured?

Brandwave collects information about searches that people make online using GRIN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • grin influencer
  • grin influencer marketing platform

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How the Brand Demand Index is measured

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Is GRIN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.