Brandwave

Brand deal platforms:Which brands are most popular in search?

Aspire and #paid share the highest estimated Share of Search among brand deal platforms worldwide, at 49.6% and 49.4% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aspire49.6%
  2. #paid49.4%
  3. Influencity0.48%
  4. IZEA0.32%
  5. GRIN0.21%

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Share of SearchLeaderboard

Compare platforms creators use to find and manage brand deals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand deal platforms worldwide, by month

Share of Search by month for Aspire, #paid. The figures are in the table below the chart.

View monthly share of search table
MonthAspire#paidInfluencityIZEAGRIN
Oct 202554%44%1.2%0.64%0.19%
Nov 202554.2%44.1%0.97%0.53%0.19%
Dec 202554.3%44.3%0.8%0.43%0.17%
Jan 202654.2%44.1%0.97%0.53%0.18%
Feb 202654.3%44.2%0.8%0.43%0.24%
Mar 202659.1%39.4%0.87%0.38%0.3%
Apr 202654.3%44.2%0.8%0.53%0.25%
May 202654.4%44.3%0.65%0.43%0.25%
Jun 202649.5%49.4%0.59%0.32%0.19%
Jul 202649.6%49.4%0.59%0.32%0.13%
Aug 202649.6%49.4%0.48%0.32%0.21%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Aspire

    49.6%

    Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share 0 points.

  2. 2.#paid

    49.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Influencity

    0.48%

    Held 3rd. 3.6K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.IZEA

    0.32%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GRIN

    0.21%

    Held 5th. 1.6K estimated branded searches, +63.3% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among brand deal platforms worldwide?

Aspire and #paid share the highest estimated Share of Search among brand deal platforms worldwide, at 49.6% and 49.4% in August 2026.

Global brand deal platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aspire54% → 49.6%59.1%Mar 202649.5%Jun 20261st
#paid44% → 49.4%49.4%Aug 202639.4%Mar 20262nd
Influencity1.2% → 0.48%1.2%Oct 20250.48%Aug 20263rd
IZEA0.64% → 0.32%0.64%Oct 20250.32%Jun 20264th
GRIN0.19% → 0.21%0.3%Mar 20260.13%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among brand deal platforms worldwide decreased from 54% to 49.6%.
  • Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide increased from 44% to 49.4%.
  • Across the 11 months ending August 2026, Influencity’s estimated Share of Search among brand deal platforms worldwide decreased from 1.2% to 0.48%.
  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among brand deal platforms worldwide peaked at 59.1% in March 2026 and was lowest at 49.5% in June 2026.
  • Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide peaked at 49.4% in August 2026 and was lowest at 39.4% in March 2026.
  • Across the 11 months ending August 2026, IZEA and GRIN held steady: their estimated Share of Search among brand deal platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for brand deal platforms worldwide in August 2026?

  1. #paid’s estimated Share of Search among brand deal platforms worldwide has gained ground for 3 months in a row, from 44.3% to 49.4% in August 2026.

  2. Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  3. Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.

  4. Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How the Brand Demand Index is measured

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