Brandwave

IZEA vs Shopify Collabs:Which is more popular?

In September 2026, Shopify Collabs had more branded searches than IZEA among brand deal platforms worldwide. Shopify Collabs had about 18,100 branded searches, while IZEA had 1,900. Shopify Collabs made up 4.3% of all brand deal platform searches we track, and IZEA accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about brand deal platforms, IZEA and Shopify Collabs each appeared in two of the five answers. IZEA and Shopify Collabs were each mentioned first in one of the two answers that named either.

Among brand deal platforms worldwide in September 2026

Who do people search for more?

Shopify Collabs, about 10 searches for every 1 for IZEA

Shopify Collabs 18.1K searchesIZEA 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

IZEA in 2 of 5Shopify Collabs in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

IZEA first in 1Shopify Collabs first in 1

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Top brand deal platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IZEA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IZEA and Shopify Collabs were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Collabstr1st
  2. Aspire2nd
  3. Shopify Collabs3rd
  4. #paid4th
  5. IZEA4th
  6. GRIN6th
  7. Influencity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand deal platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is IZEA or Shopify Collabs more popular in search?

This chart shows how often people search Google for IZEA and Shopify Collabs by name. Each line represents a brand's share of searches for all seven brand deal platforms we track, month by month, from English-language searches worldwide.

IZEA and Shopify Collabs among brand deal platforms worldwide, by month

Share of searches by month for Shopify Collabs, IZEA. The figures are in the table below the chart.

View monthly share of searches table
Month#paidCollabstrShopify CollabsInfluencityAspireIZEAGRIN
Oct 202583.3%9.2%3.3%2.2%0.52%1.2%0.2%
Nov 202584.6%7.6%4.2%1.9%0.53%1%0.2%
Dec 202585.8%7.7%3.4%1.5%0.52%0.83%0.17%
Jan 202683.1%9.1%4.1%1.8%0.65%0.99%0.2%
Feb 202684.2%9.3%3.4%1.5%0.62%0.81%0.2%
Mar 202683.2%9.2%4.1%1.8%0.7%0.8%0.2%
Apr 202683.3%9.2%4.1%1.5%0.7%1%0.2%
May 202685.3%7.7%4.2%1.2%0.59%0.82%0.2%
Jun 202687.8%6.5%3.5%1%0.43%0.57%0.17%
Jul 202686.5%7.8%3.5%1%0.53%0.56%0.17%
Aug 202686%7.7%4.2%0.84%0.44%0.56%0.17%
Sep 202687.3%6.4%4.3%0.85%0.48%0.45%0.17%

How has the IZEA and Shopify Collabs comparison changed over the last 12 months?

3 findings
  • Shopify Collabs was ahead of IZEA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IZEA’s share of searches among brand deal platforms worldwide moved from 1.2% to 0.45%, and its estimated monthly branded searches moved from 4.4K to 1.9K.
  • Across the 12 months ending September 2026, Shopify Collabs’ share of searches among brand deal platforms worldwide moved from 3.3% to 4.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K.

How did search popularity change for brand deal platforms worldwide in September 2026?

2 changes

  1. In September 2026, IZEA fell from 5th to 6th among brand deal platforms worldwide.

  2. Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IZEA’s and Shopify Collabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IZEA

1 branded search term

  • izea

Shopify Collabs

1 branded search term

  • shopify collabs

How the Brand Demand Index is measured

Other head-to-heads among brand deal platforms

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