How popular isShopify Collabs?
In September 2026, people searched for Shopify Collabs by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 4.3% of all global brand deal platform searches, placing Shopify Collabs third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about brand deal platforms, Shopify Collabs appeared in two of the five answers and was the third most recommended of the seven.
Shopify Collabs is the third most searched of 7 competitors and the third most recommended in AI answers.
#paidShare of searches 87.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
CollabstrShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Shopify CollabsShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
InfluencityShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AspireShare of searches 0.48%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top brand deal platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Collabs is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Collabstr1st
Aspire2nd
Shopify Collabs3rd
#paid4th
IZEA4th
GRIN6th
Influencity–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IZEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
#paid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GRIN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Influencity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand deal platforms
5 answers
Asked ChatGPT
“Which brand deal platform should I use?”
Asked ChatGPT
“What are the best brand deal platforms?”
Asked ChatGPT
“What's the best brand deal platform for creator partnerships?”
Searched Google, AI Overview
“brand deal platforms”
- 1
IZEA
- 1
Searched Google, AI Overview
“creator brand deals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which brand deal platforms compete with Shopify Collabs?
Share of searches by month for #paid, Collabstr, Shopify Collabs. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Collabstr | Shopify Collabs | Influencity | Aspire | IZEA | GRIN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 9.2% | 3.3% | 2.2% | 0.52% | 1.2% | 0.2% |
| Nov 2025 | 84.6% | 7.6% | 4.2% | 1.9% | 0.53% | 1% | 0.2% |
| Dec 2025 | 85.8% | 7.7% | 3.4% | 1.5% | 0.52% | 0.83% | 0.17% |
| Jan 2026 | 83.1% | 9.1% | 4.1% | 1.8% | 0.65% | 0.99% | 0.2% |
| Feb 2026 | 84.2% | 9.3% | 3.4% | 1.5% | 0.62% | 0.81% | 0.2% |
| Mar 2026 | 83.2% | 9.2% | 4.1% | 1.8% | 0.7% | 0.8% | 0.2% |
| Apr 2026 | 83.3% | 9.2% | 4.1% | 1.5% | 0.7% | 1% | 0.2% |
| May 2026 | 85.3% | 7.7% | 4.2% | 1.2% | 0.59% | 0.82% | 0.2% |
| Jun 2026 | 87.8% | 6.5% | 3.5% | 1% | 0.43% | 0.57% | 0.17% |
| Jul 2026 | 86.5% | 7.8% | 3.5% | 1% | 0.53% | 0.56% | 0.17% |
| Aug 2026 | 86% | 7.7% | 4.2% | 0.84% | 0.44% | 0.56% | 0.17% |
| Sep 2026 | 87.3% | 6.4% | 4.3% | 0.85% | 0.48% | 0.45% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.3% | 368K | 0% | +1.3 points | |
| 2, held 2nd | 6.4% | 27.1K | -18.1% | -1.3 points | |
| 3, held 3rd | 4.3% | 18.1K | 0% | +0.1 points | |
| 4, held 4th | 0.85% | 3.6K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.48% | 2K | +7.5% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.45% | 1.9K | -20.8% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.17% | 720 | 0% | 0 points |
1.
#paid87.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.4%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.3 points.
4.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.85%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Aspire0.48%
Moved from 6th to 5th. 2K estimated branded searches, +7.5% vs prior month. Share 0 points.
6.
IZEA0.45%
Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
7.
GRIN0.17%
Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Shopify Collabs and its closest rivals
Every comparison with Shopify Collabs
11 comparisons
How has branded search demand for Shopify Collabs changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shopify Collabs worldwide rose from 12.1K to 18.1K.
- Across the 12 months ending September 2026, Shopify Collabs’ share of searches among brand deal platforms worldwide increased from 3.3% to 4.3%.
How did search popularity change for brand deal platforms worldwide in September 2026?
6 changes

In September 2026, #paid gained share of searches among brand deal platforms worldwide, from 86% to 87.3%.

In September 2026, Collabstr lost share of searches among brand deal platforms worldwide, from 7.7% to 6.4%.

In September 2026, Aspire rose from 6th to 5th among brand deal platforms worldwide.

In September 2026, IZEA fell from 5th to 6th among brand deal platforms worldwide.

Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

Estimated monthly branded searches for Influencity worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.
How are Shopify Collabs’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Shopify Collabs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shopify collabs
Who owns Shopify Collabs?
Shopify Collabs is owned by Shopify. Brandwave also tracks Shopify,
Shopify Payments, Shopify Shipping and Shopify Subscriptions, owned by the same company, worldwide.
Do you work for Shopify Collabs? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shopify Collabs compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Influencer marketing platforms | 6th of 11 | 3.4% | Show ranking |
| Brand deal platforms | 3rd of 7 | 4.3% | Shown above |

Is Shopify Collabs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.