Brandwave

How popular isShopify Collabs?

In September 2026, people searched for Shopify Collabs by name about 18,100 times worldwide, a 49.6% increase from the previous year. These searches made up 4.3% of all global brand deal platform searches, placing Shopify Collabs third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about brand deal platforms, Shopify Collabs appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Shopify Collabs is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. #paidShare of searches 87.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. CollabstrShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Shopify CollabsShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. InfluencityShare of searches 0.85%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AspireShare of searches 0.48%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top brand deal platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Collabs is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Collabstr1st
  2. Aspire2nd
  3. Shopify Collabs3rd
  4. #paid4th
  5. IZEA4th
  6. GRIN6th
  7. Influencity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brand deal platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which brand deal platforms compete with Shopify Collabs?

Shopify Collabs against brand deal platforms worldwide, by month

Share of searches by month for #paid, Collabstr, Shopify Collabs. The figures are in the table below the chart.

View monthly share of searches table
Month#paidCollabstrShopify CollabsInfluencityAspireIZEAGRIN
Oct 202583.3%9.2%3.3%2.2%0.52%1.2%0.2%
Nov 202584.6%7.6%4.2%1.9%0.53%1%0.2%
Dec 202585.8%7.7%3.4%1.5%0.52%0.83%0.17%
Jan 202683.1%9.1%4.1%1.8%0.65%0.99%0.2%
Feb 202684.2%9.3%3.4%1.5%0.62%0.81%0.2%
Mar 202683.2%9.2%4.1%1.8%0.7%0.8%0.2%
Apr 202683.3%9.2%4.1%1.5%0.7%1%0.2%
May 202685.3%7.7%4.2%1.2%0.59%0.82%0.2%
Jun 202687.8%6.5%3.5%1%0.43%0.57%0.17%
Jul 202686.5%7.8%3.5%1%0.53%0.56%0.17%
Aug 202686%7.7%4.2%0.84%0.44%0.56%0.17%
Sep 202687.3%6.4%4.3%0.85%0.48%0.45%0.17%
  1. 1.#paid

    87.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Collabstr

    6.4%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

  3. Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aspire

    0.48%

    Moved from 6th to 5th. 2K estimated branded searches, +7.5% vs prior month. Share 0 points.

  6. 6.IZEA

    0.45%

    Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  7. 7.GRIN

    0.17%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Shopify Collabs and its closest rivals

Every comparison with Shopify Collabs

11 comparisons

How has branded search demand for Shopify Collabs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify Collabs worldwide rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Shopify Collabs’ share of searches among brand deal platforms worldwide increased from 3.3% to 4.3%.

How did search popularity change for brand deal platforms worldwide in September 2026?

6 changes
  1. In September 2026, #paid gained share of searches among brand deal platforms worldwide, from 86% to 87.3%.

  2. In September 2026, Collabstr lost share of searches among brand deal platforms worldwide, from 7.7% to 6.4%.

  3. In September 2026, Aspire rose from 6th to 5th among brand deal platforms worldwide.

  4. In September 2026, IZEA fell from 5th to 6th among brand deal platforms worldwide.

  5. Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Influencity worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

How are Shopify Collabs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shopify Collabs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shopify collabs

How the Brand Demand Index is measured

Who owns Shopify Collabs?

Shopify Collabs is owned by Shopify. Brandwave also tracks Shopify, Shopify Payments, Shopify Shipping and Shopify Subscriptions, owned by the same company, worldwide.

Do you work for Shopify Collabs? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shopify Collabs compete?

Shopify Collabs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms6th of 113.4%Show ranking
Brand deal platforms3rd of 74.3%Shown above
Creator with pink hair and a pink jacket

Is Shopify Collabs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.