How popular isShopify Subscriptions?
In September 2026, people searched for Shopify Subscriptions by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 9.3% of all global subscription commerce platform searches, placing Shopify Subscriptions third out of six platforms. When we asked both ChatGPT and Google AI Overviews about subscription commerce platforms, Shopify Subscriptions appeared in two of the five answers and was the second most recommended of the six.
Shopify Subscriptions is the third most searched of 6 competitors and the second most recommended in AI answers.
SkioShare of searches 61.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Loop SubscriptionsShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th- Shopify SubscriptionsShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
RechargeShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Bold CommerceShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top subscription commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify Subscriptions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Subscriptions is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription commerce platforms
5 answers
Asked ChatGPT
“Which subscription commerce platform should I use?”
Asked ChatGPT
“What are the best subscription commerce platforms?”
Asked ChatGPT
“What's the best subscription commerce platform for a product subscription business?”
Searched Google, AI Overview
“subscription commerce platforms”
Searched Google, AI Overview
“subscription ecommerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which subscription commerce platforms compete with Shopify Subscriptions?
Share of searches by month for Skio, Loop Subscriptions, Shopify Subscriptions, Recharge, Bold Commerce, Stay AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Shopify Subscriptions | Recharge | Bold Commerce | Stay AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 9.7% | 11.7% | 6.4% | 4.9% | 5.7% |
| Nov 2025 | 59.8% | 12% | 11.5% | 5.4% | 4.2% | 7% |
| Dec 2025 | 66.5% | 8.6% | 10.4% | 4.9% | 3.8% | 5.7% |
| Jan 2026 | 62.8% | 10.1% | 11.8% | 5.4% | 3.6% | 6.3% |
| Feb 2026 | 65.6% | 10.6% | 10.2% | 5.3% | 3.7% | 4.6% |
| Mar 2026 | 61.8% | 10% | 11.6% | 5.3% | 5.2% | 6% |
| Apr 2026 | 65.7% | 10.6% | 10.2% | 5.4% | 3.7% | 4.5% |
| May 2026 | 70.2% | 11.3% | 7.2% | 4.1% | 3.3% | 4% |
| Jun 2026 | 61.2% | 14.7% | 9.3% | 5.3% | 4.3% | 5.1% |
| Jul 2026 | 62.5% | 15% | 9.5% | 5.1% | 3.6% | 4.4% |
| Aug 2026 | 66.9% | 13.2% | 8.3% | 4.6% | 3.2% | 3.8% |
| Sep 2026 | 61.3% | 14.7% | 9.3% | 5.4% | 4.9% | 4.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 12.5K | -17.7% | -5.6 points | |
| 2, held 2nd | 14.7% | 3K | 0% | +1.5 points | |
| 3, held 3rd | 9.3% | 1.9K | 0% | +1 points | |
| 4, held 4th | 5.4% | 1.1K | +5.7% | +0.8 points | |
| 5, moved from 6th to 5th | 4.9% | 1K | +38.9% | +1.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.4% | 890 | +3.5% | +0.6 pointsmoved from 5th to 6th |
1.
Skio61.3%
Held 1st. 12.5K estimated branded searches, -17.7% vs prior month. Share -5.6 points.
14.7%
Held 2nd. 3K estimated branded searches, 0% vs prior month. Share +1.5 points.
9.3%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Recharge5.4%
Held 4th. 1.1K estimated branded searches, +5.7% vs prior month. Share +0.8 points.
4.9%
Moved from 6th to 5th. 1K estimated branded searches, +38.9% vs prior month. Share +1.7 points.
6.
Stay AI4.4%
Moved from 5th to 6th. 890 estimated branded searches, +3.5% vs prior month. Share +0.6 points.
Compare popularity between Shopify Subscriptions and its closest rivals
- Shopify Subscriptions vs Skio: compare popularity
- Shopify Subscriptions vs Loop Subscriptions: compare popularity
- Shopify Subscriptions vs Recharge: compare popularity
- Shopify Subscriptions vs Bold Commerce: compare popularity
- Shopify Subscriptions vs Stay AI: compare popularity
- Compare Shopify Subscriptions with any brand
Every comparison with Shopify Subscriptions
5 comparisons
How has branded search demand for Shopify Subscriptions changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shopify Subscriptions worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Shopify Subscriptions’ share of searches among subscription commerce platforms worldwide decreased from 11.7% to 9.3%.
- Across the 12 months ending September 2026, Shopify Subscriptions’ share of searches among subscription commerce platforms worldwide peaked at 11.8% in January 2026 and was lowest at 7.2% in May 2026.
- Across the 12 months ending September 2026, Shopify Subscriptions fell from 2nd to 3rd among subscription commerce platforms worldwide.
How did search popularity change for subscription commerce platforms worldwide in September 2026?
6 changes
In September 2026, Bold Commerce overtook Stay AI to rank 5th among subscription commerce platforms worldwide, with 4.9% of the searches.
In September 2026, Loop Subscriptions gained share of searches among subscription commerce platforms worldwide, from 13.2% to 14.7%.
In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.
In September 2026, Recharge gained share of searches among subscription commerce platforms worldwide, from 4.6% to 5.4%.
In September 2026, Stay AI gained share of searches among subscription commerce platforms worldwide, from 3.8% to 4.4%.
In September 2026, Skio lost share of searches among subscription commerce platforms worldwide, from 66.9% to 61.3%.
How are Shopify Subscriptions’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Shopify Subscriptions’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shopify subscriptions
Who owns Shopify Subscriptions?
Shopify Subscriptions is owned by Shopify. Brandwave also tracks Shopify, 
Shopify Collabs, Shopify Payments and Shopify Shipping, owned by the same company, worldwide.
Do you work for Shopify Subscriptions? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shopify Subscriptions your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.