Recharge vs Shopify Subscriptions:Which is more popular?
In September 2026, Shopify Subscriptions had more branded searches than Recharge among subscription commerce platforms worldwide. Shopify Subscriptions had about 1,900 branded searches, while Recharge had 1,110. Shopify Subscriptions made up 9.3% of all subscription commerce platform searches we track, and Recharge accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about subscription commerce platforms, Recharge appeared in all five answers and Shopify Subscriptions in two. Recharge was mentioned before Shopify Subscriptions in two out of three answers.
Who do people search for more?
Shopify Subscriptions, about 71% more searches than Recharge
Who does AI mention more?
Recharge, mentioned in every answer we collected
Who does AI recommend more?
Recharge, named ahead of Shopify Subscriptions in 2 of 3 answers
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Top subscription commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recharge appeared in all five answers. Shopify Subscriptions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recharge was listed before Shopify Subscriptions in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription commerce platforms
5 answers
Asked ChatGPT
“Which subscription commerce platform should I use?”
Asked ChatGPT
“What are the best subscription commerce platforms?”
Asked ChatGPT
“What's the best subscription commerce platform for a product subscription business?”
Searched Google, AI Overview
“subscription commerce platforms”
Searched Google, AI Overview
“subscription ecommerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Recharge or Shopify Subscriptions more popular in search?
This chart shows how often people search Google for Recharge and Shopify Subscriptions by name. Each line represents a brand's share of searches for all six subscription commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Shopify Subscriptions, Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Shopify Subscriptions | Recharge | Bold Commerce | Stay AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 9.7% | 11.7% | 6.4% | 4.9% | 5.7% |
| Nov 2025 | 59.8% | 12% | 11.5% | 5.4% | 4.2% | 7% |
| Dec 2025 | 66.5% | 8.6% | 10.4% | 4.9% | 3.8% | 5.7% |
| Jan 2026 | 62.8% | 10.1% | 11.8% | 5.4% | 3.6% | 6.3% |
| Feb 2026 | 65.6% | 10.6% | 10.2% | 5.3% | 3.7% | 4.6% |
| Mar 2026 | 61.8% | 10% | 11.6% | 5.3% | 5.2% | 6% |
| Apr 2026 | 65.7% | 10.6% | 10.2% | 5.4% | 3.7% | 4.5% |
| May 2026 | 70.2% | 11.3% | 7.2% | 4.1% | 3.3% | 4% |
| Jun 2026 | 61.2% | 14.7% | 9.3% | 5.3% | 4.3% | 5.1% |
| Jul 2026 | 62.5% | 15% | 9.5% | 5.1% | 3.6% | 4.4% |
| Aug 2026 | 66.9% | 13.2% | 8.3% | 4.6% | 3.2% | 3.8% |
| Sep 2026 | 61.3% | 14.7% | 9.3% | 5.4% | 4.9% | 4.4% |
How has the Recharge and Shopify Subscriptions comparison changed over the last 12 months?
3 findings
- Shopify Subscriptions was ahead of Recharge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Recharge’s share of searches among subscription commerce platforms worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 12 months ending September 2026, Shopify Subscriptions’ share of searches among subscription commerce platforms worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for subscription commerce platforms worldwide in September 2026?
2 changes
In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.
In September 2026, Recharge gained share of searches among subscription commerce platforms worldwide, from 4.6% to 5.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Recharge’s and Shopify Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Recharge
2 branded search terms
- recharge subscriptions
- recharge subscriptions shopify
Shopify Subscriptions
1 branded search term
- shopify subscriptions
Other head-to-heads among subscription commerce platforms
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