Brandwave

Bold Commerce vs Shopify Subscriptions:Which is more popular?

In September 2026, Shopify Subscriptions had more branded searches than Bold Commerce among subscription commerce platforms worldwide. Shopify Subscriptions had about 1,900 branded searches, while Bold Commerce had 1,000. Shopify Subscriptions made up 9.3% of all subscription commerce platform searches we track, and Bold Commerce accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about subscription commerce platforms, Shopify Subscriptions appeared in two of the five answers and Bold Commerce in none.

Among subscription commerce platforms worldwide in September 2026

Who do people search for more?

Shopify Subscriptions, about 90% more searches than Bold Commerce

Shopify Subscriptions 1.9K searchesBold Commerce 1K searches

Who does AI mention more?

Shopify Subscriptions, mentioned in 2 of 5 answers, Bold Commerce in 0

Shopify Subscriptions in 2 of 5Bold Commerce in 0 of 5

Who does AI recommend more?

Shopify Subscriptions, the only one of the two named

Shopify Subscriptions first in 2Bold Commerce never named

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Top subscription commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify Subscriptions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bold Commerce did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recharge1st
  2. Shopify Subscriptions2nd
  3. Skio3rd
  4. Loop Subscriptions4th
  5. Bold Commerce–
  6. Stay AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bold Commerce or Shopify Subscriptions more popular in search?

This chart shows how often people search Google for Bold Commerce and Shopify Subscriptions by name. Each line represents a brand's share of searches for all six subscription commerce platforms we track, month by month, from English-language searches worldwide.

Bold Commerce and Shopify Subscriptions among subscription commerce platforms worldwide, by month

Share of searches by month for Shopify Subscriptions, Bold Commerce. The figures are in the table below the chart.

View monthly share of searches table
MonthSkioLoop SubscriptionsShopify SubscriptionsRechargeBold CommerceStay AI
Oct 202561.6%9.7%11.7%6.4%4.9%5.7%
Nov 202559.8%12%11.5%5.4%4.2%7%
Dec 202566.5%8.6%10.4%4.9%3.8%5.7%
Jan 202662.8%10.1%11.8%5.4%3.6%6.3%
Feb 202665.6%10.6%10.2%5.3%3.7%4.6%
Mar 202661.8%10%11.6%5.3%5.2%6%
Apr 202665.7%10.6%10.2%5.4%3.7%4.5%
May 202670.2%11.3%7.2%4.1%3.3%4%
Jun 202661.2%14.7%9.3%5.3%4.3%5.1%
Jul 202662.5%15%9.5%5.1%3.6%4.4%
Aug 202666.9%13.2%8.3%4.6%3.2%3.8%
Sep 202661.3%14.7%9.3%5.4%4.9%4.4%

How has the Bold Commerce and Shopify Subscriptions comparison changed over the last 12 months?

3 findings

How did search popularity change for subscription commerce platforms worldwide in September 2026?

2 changes
  1. In September 2026, Bold Commerce overtook Stay AI to rank 5th among subscription commerce platforms worldwide, with 4.9% of the searches.

  2. In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bold Commerce’s and Shopify Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bold Commerce

1 branded search term

  • bold commerce

Shopify Subscriptions

1 branded search term

  • shopify subscriptions

How the Brand Demand Index is measured

Other head-to-heads among subscription commerce platforms

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