Bold Commerce vs Shopify Subscriptions:Which is more popular?
In September 2026, Shopify Subscriptions had more branded searches than Bold Commerce among subscription commerce platforms worldwide. Shopify Subscriptions had about 1,900 branded searches, while Bold Commerce had 1,000. Shopify Subscriptions made up 9.3% of all subscription commerce platform searches we track, and Bold Commerce accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about subscription commerce platforms, Shopify Subscriptions appeared in two of the five answers and Bold Commerce in none.
Who do people search for more?
Shopify Subscriptions, about 90% more searches than Bold Commerce
Who does AI mention more?
Shopify Subscriptions, mentioned in 2 of 5 answers, Bold Commerce in 0
Who does AI recommend more?
Shopify Subscriptions, the only one of the two named
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Top subscription commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shopify Subscriptions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bold Commerce did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription commerce platforms
5 answers
Asked ChatGPT
“Which subscription commerce platform should I use?”
Asked ChatGPT
“What are the best subscription commerce platforms?”
Asked ChatGPT
“What's the best subscription commerce platform for a product subscription business?”
Searched Google, AI Overview
“subscription commerce platforms”
Searched Google, AI Overview
“subscription ecommerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bold Commerce or Shopify Subscriptions more popular in search?
This chart shows how often people search Google for Bold Commerce and Shopify Subscriptions by name. Each line represents a brand's share of searches for all six subscription commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Shopify Subscriptions, Bold Commerce. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Shopify Subscriptions | Recharge | Bold Commerce | Stay AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 9.7% | 11.7% | 6.4% | 4.9% | 5.7% |
| Nov 2025 | 59.8% | 12% | 11.5% | 5.4% | 4.2% | 7% |
| Dec 2025 | 66.5% | 8.6% | 10.4% | 4.9% | 3.8% | 5.7% |
| Jan 2026 | 62.8% | 10.1% | 11.8% | 5.4% | 3.6% | 6.3% |
| Feb 2026 | 65.6% | 10.6% | 10.2% | 5.3% | 3.7% | 4.6% |
| Mar 2026 | 61.8% | 10% | 11.6% | 5.3% | 5.2% | 6% |
| Apr 2026 | 65.7% | 10.6% | 10.2% | 5.4% | 3.7% | 4.5% |
| May 2026 | 70.2% | 11.3% | 7.2% | 4.1% | 3.3% | 4% |
| Jun 2026 | 61.2% | 14.7% | 9.3% | 5.3% | 4.3% | 5.1% |
| Jul 2026 | 62.5% | 15% | 9.5% | 5.1% | 3.6% | 4.4% |
| Aug 2026 | 66.9% | 13.2% | 8.3% | 4.6% | 3.2% | 3.8% |
| Sep 2026 | 61.3% | 14.7% | 9.3% | 5.4% | 4.9% | 4.4% |
How has the Bold Commerce and Shopify Subscriptions comparison changed over the last 12 months?
3 findings
- Shopify Subscriptions was ahead of Bold Commerce in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bold Commerce’s share of searches among subscription commerce platforms worldwide held steady at 4.9%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Shopify Subscriptions’ share of searches among subscription commerce platforms worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for subscription commerce platforms worldwide in September 2026?
2 changes

In September 2026, Bold Commerce overtook Stay AI to rank 5th among subscription commerce platforms worldwide, with 4.9% of the searches.
In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bold Commerce’s and Shopify Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bold Commerce
1 branded search term
- bold commerce
Shopify Subscriptions
1 branded search term
- shopify subscriptions
Other head-to-heads among subscription commerce platforms

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