Brandwave

Loop Subscriptions vs Shopify Subscriptions:Which is more popular?

In September 2026, Loop Subscriptions had more branded searches than Shopify Subscriptions among subscription commerce platforms worldwide. Loop Subscriptions had about 3,010 branded searches, while Shopify Subscriptions had 1,900. Loop Subscriptions made up 14.7% of all subscription commerce platform searches we track, and Shopify Subscriptions accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about subscription commerce platforms, Loop Subscriptions and Shopify Subscriptions each appeared in two of the five answers. Shopify Subscriptions was mentioned before Loop Subscriptions in two out of three answers.

Among subscription commerce platforms worldwide in September 2026

Who do people search for more?

Loop Subscriptions, about 58% more searches than Shopify Subscriptions

Loop Subscriptions 3K searchesShopify Subscriptions 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Loop Subscriptions in 2 of 5Shopify Subscriptions in 2 of 5

Who does AI recommend more?

Shopify Subscriptions, named ahead of Loop Subscriptions in 2 of 3 answers

Shopify Subscriptions first in 2Loop Subscriptions first in 1

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Top subscription commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loop Subscriptions and Shopify Subscriptions were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Subscriptions was listed before Loop Subscriptions in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Recharge1st
  2. Shopify Subscriptions2nd
  3. Skio3rd
  4. Loop Subscriptions4th
  5. Bold Commerce–
  6. Stay AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Loop Subscriptions or Shopify Subscriptions more popular in search?

This chart shows how often people search Google for Loop Subscriptions and Shopify Subscriptions by name. Each line represents a brand's share of searches for all six subscription commerce platforms we track, month by month, from English-language searches worldwide.

Loop Subscriptions and Shopify Subscriptions among subscription commerce platforms worldwide, by month

Share of searches by month for Loop Subscriptions, Shopify Subscriptions. The figures are in the table below the chart.

View monthly share of searches table
MonthSkioLoop SubscriptionsShopify SubscriptionsRechargeBold CommerceStay AI
Oct 202561.6%9.7%11.7%6.4%4.9%5.7%
Nov 202559.8%12%11.5%5.4%4.2%7%
Dec 202566.5%8.6%10.4%4.9%3.8%5.7%
Jan 202662.8%10.1%11.8%5.4%3.6%6.3%
Feb 202665.6%10.6%10.2%5.3%3.7%4.6%
Mar 202661.8%10%11.6%5.3%5.2%6%
Apr 202665.7%10.6%10.2%5.4%3.7%4.5%
May 202670.2%11.3%7.2%4.1%3.3%4%
Jun 202661.2%14.7%9.3%5.3%4.3%5.1%
Jul 202662.5%15%9.5%5.1%3.6%4.4%
Aug 202666.9%13.2%8.3%4.6%3.2%3.8%
Sep 202661.3%14.7%9.3%5.4%4.9%4.4%

How has the Loop Subscriptions and Shopify Subscriptions comparison changed over the last 12 months?

3 findings

How did search popularity change for subscription commerce platforms worldwide in September 2026?

2 changes
  1. In September 2026, Loop Subscriptions gained share of searches among subscription commerce platforms worldwide, from 13.2% to 14.7%.

  2. In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loop Subscriptions’ and Shopify Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loop Subscriptions

2 branded search terms

  • loop subscriptions
  • loop subscriptions shopify

Shopify Subscriptions

1 branded search term

  • shopify subscriptions

How the Brand Demand Index is measured

Other head-to-heads among subscription commerce platforms

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