Loop Subscriptions vs Shopify Subscriptions:Which is more popular?
In September 2026, Loop Subscriptions had more branded searches than Shopify Subscriptions among subscription commerce platforms worldwide. Loop Subscriptions had about 3,010 branded searches, while Shopify Subscriptions had 1,900. Loop Subscriptions made up 14.7% of all subscription commerce platform searches we track, and Shopify Subscriptions accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about subscription commerce platforms, Loop Subscriptions and Shopify Subscriptions each appeared in two of the five answers. Shopify Subscriptions was mentioned before Loop Subscriptions in two out of three answers.
Who do people search for more?
Loop Subscriptions, about 58% more searches than Shopify Subscriptions
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Shopify Subscriptions, named ahead of Loop Subscriptions in 2 of 3 answers
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Top subscription commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Loop Subscriptions and Shopify Subscriptions were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shopify Subscriptions was listed before Loop Subscriptions in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recharge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shopify Subscriptions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bold Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription commerce platforms
5 answers
Asked ChatGPT
“Which subscription commerce platform should I use?”
Asked ChatGPT
“What are the best subscription commerce platforms?”
Asked ChatGPT
“What's the best subscription commerce platform for a product subscription business?”
Searched Google, AI Overview
“subscription commerce platforms”
Searched Google, AI Overview
“subscription ecommerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Loop Subscriptions or Shopify Subscriptions more popular in search?
This chart shows how often people search Google for Loop Subscriptions and Shopify Subscriptions by name. Each line represents a brand's share of searches for all six subscription commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Loop Subscriptions, Shopify Subscriptions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Shopify Subscriptions | Recharge | Bold Commerce | Stay AI |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 9.7% | 11.7% | 6.4% | 4.9% | 5.7% |
| Nov 2025 | 59.8% | 12% | 11.5% | 5.4% | 4.2% | 7% |
| Dec 2025 | 66.5% | 8.6% | 10.4% | 4.9% | 3.8% | 5.7% |
| Jan 2026 | 62.8% | 10.1% | 11.8% | 5.4% | 3.6% | 6.3% |
| Feb 2026 | 65.6% | 10.6% | 10.2% | 5.3% | 3.7% | 4.6% |
| Mar 2026 | 61.8% | 10% | 11.6% | 5.3% | 5.2% | 6% |
| Apr 2026 | 65.7% | 10.6% | 10.2% | 5.4% | 3.7% | 4.5% |
| May 2026 | 70.2% | 11.3% | 7.2% | 4.1% | 3.3% | 4% |
| Jun 2026 | 61.2% | 14.7% | 9.3% | 5.3% | 4.3% | 5.1% |
| Jul 2026 | 62.5% | 15% | 9.5% | 5.1% | 3.6% | 4.4% |
| Aug 2026 | 66.9% | 13.2% | 8.3% | 4.6% | 3.2% | 3.8% |
| Sep 2026 | 61.3% | 14.7% | 9.3% | 5.4% | 4.9% | 4.4% |
How has the Loop Subscriptions and Shopify Subscriptions comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Loop Subscriptions took it in November 2025, Shopify Subscriptions took it in December 2025, Loop Subscriptions took it in February 2026, Shopify Subscriptions took it in March 2026, Loop Subscriptions took it in April 2026.
- Across the 12 months ending September 2026, Loop Subscriptions’ share of searches among subscription commerce platforms worldwide moved from 9.7% to 14.7%, and its estimated monthly branded searches moved from 2K to 3K.
- Across the 12 months ending September 2026, Shopify Subscriptions’ share of searches among subscription commerce platforms worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for subscription commerce platforms worldwide in September 2026?
2 changes

In September 2026, Loop Subscriptions gained share of searches among subscription commerce platforms worldwide, from 13.2% to 14.7%.
In September 2026, Shopify Subscriptions gained share of searches among subscription commerce platforms worldwide, from 8.3% to 9.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Loop Subscriptions’ and Shopify Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loop Subscriptions
2 branded search terms
- loop subscriptions
- loop subscriptions shopify
Shopify Subscriptions
1 branded search term
- shopify subscriptions
Other head-to-heads among subscription commerce platforms

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