Brandwave

GRIN vs Shopify Collabs:Which is more popular?

In September 2026, Shopify Collabs had more branded searches than GRIN among influencer marketing platforms worldwide. Shopify Collabs had about 18,100 branded searches, while GRIN had 720. Shopify Collabs made up 3.4% of all influencer marketing platform searches we track, and GRIN accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about influencer marketing platforms, GRIN appeared in four of the five answers and Shopify Collabs in two. GRIN was mentioned before Shopify Collabs in every answer that named either.

Among influencer marketing platforms worldwide in September 2026

Who do people search for more?

Shopify Collabs, about 25 searches for every 1 for GRIN

Shopify Collabs 18.1K searchesGRIN 720 searches

Who does AI mention more?

GRIN, mentioned in 4 of 5 answers, Shopify Collabs in 2

GRIN in 4 of 5Shopify Collabs in 2 of 5

Who does AI recommend more?

GRIN, named ahead of Shopify Collabs in 4 of 4 answers

GRIN first in 4Shopify Collabs never first

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Top influencer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopify Collabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GRIN was listed before Shopify Collabs in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIN1st
  2. Upfluence2nd
  3. Modash3rd
  4. Collabstr4th
  5. CreatorIQ5th
  6. Aspire6th
  7. Shopify Collabs7th
  8. Influencity8th
  9. HypeAuditor9th
  10. #paid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about influencer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GRIN or Shopify Collabs more popular in search?

This chart shows how often people search Google for GRIN and Shopify Collabs by name. Each line represents a brand's share of searches for all 11 influencer marketing platforms we track, month by month, from English-language searches worldwide.

GRIN and Shopify Collabs among influencer marketing platforms worldwide, by month

Share of searches by month for Shopify Collabs, GRIN. The figures are in the table below the chart.

View monthly share of searches table
Month#paidModashHypeAuditorCollabstrCreatorIQShopify CollabsUpfluenceInfluencityAspireTRIBEGRIN
Oct 202560.7%6.8%10%6.7%5.5%2.4%5.5%1.6%0.38%0.26%0.15%
Nov 202562.5%7%10.3%5.6%3.8%3.1%5.7%1.4%0.39%0.21%0.15%
Dec 202565.4%7.3%8.8%5.9%3.2%2.6%4.9%1.2%0.4%0.19%0.13%
Jan 202659.6%9.9%9.8%6.6%3.6%2.9%5.5%1.3%0.47%0.2%0.14%
Feb 202661.1%8.4%10.1%6.7%3.7%2.5%5.7%1.1%0.45%0.2%0.15%
Mar 202659.5%10%9.8%6.5%3.6%2.9%5.6%1.3%0.5%0.26%0.14%
Apr 202659.2%10%9.7%6.5%3.6%2.9%6.2%1.1%0.5%0.2%0.14%
May 202661.6%10.3%10.1%5.5%3.7%3%4%0.9%0.42%0.27%0.15%
Jun 202669.6%7.8%6.3%5.1%3.4%2.8%3.4%0.83%0.34%0.25%0.14%
Jul 202667.6%9.3%6.1%6.1%3.3%2.7%3.3%0.81%0.41%0.24%0.13%
Aug 202668.8%7.7%6.2%6.2%3.4%3.4%2.8%0.67%0.35%0.3%0.13%
Sep 202669.6%7.8%6.3%5.1%3.4%3.4%2.8%0.68%0.38%0.3%0.14%

How has the GRIN and Shopify Collabs comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer marketing platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GRIN’s and Shopify Collabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIN

1 branded search term

  • grin influencer

Shopify Collabs

1 branded search term

  • shopify collabs

How the Brand Demand Index is measured

Other head-to-heads among influencer marketing platforms

Creator with pink hair and a pink jacket

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