Collabstr vs IZEA:Which is more popular?
In September 2026, Collabstr had more branded searches than IZEA among brand deal platforms worldwide. Collabstr had about 27,100 branded searches, while IZEA had 1,900. Collabstr made up 6.4% of all brand deal platform searches we track, and IZEA accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about brand deal platforms, Collabstr appeared in four of the five answers and IZEA in two. Collabstr was mentioned before IZEA in every answer.
Who do people search for more?
Collabstr, about 14 searches for every 1 for IZEA
Who does AI mention more?
Collabstr, mentioned in 4 of 5 answers, IZEA in 2
Who does AI recommend more?
Collabstr, named ahead of IZEA in every answer
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Top brand deal platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IZEA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Collabstr was listed before IZEA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Collabstr1st
Aspire2nd
Shopify Collabs3rd
#paid4th
IZEA4th
GRIN6th
Influencity–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IZEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- #paid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GRIN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influencity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand deal platforms
5 answers
Asked ChatGPT
“Which brand deal platform should I use?”
Asked ChatGPT
“What are the best brand deal platforms?”
Asked ChatGPT
“What's the best brand deal platform for creator partnerships?”
Searched Google, AI Overview
“brand deal platforms”
- 1IZEA
- 1
Searched Google, AI Overview
“creator brand deals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Collabstr or IZEA more popular in search?
This chart shows how often people search Google for Collabstr and IZEA by name. Each line represents a brand's share of searches for all seven brand deal platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Collabstr, IZEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Collabstr | Shopify Collabs | Influencity | Aspire | IZEA | GRIN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 9.2% | 3.3% | 2.2% | 0.52% | 1.2% | 0.2% |
| Nov 2025 | 84.6% | 7.6% | 4.2% | 1.9% | 0.53% | 1% | 0.2% |
| Dec 2025 | 85.8% | 7.7% | 3.4% | 1.5% | 0.52% | 0.83% | 0.17% |
| Jan 2026 | 83.1% | 9.1% | 4.1% | 1.8% | 0.65% | 0.99% | 0.2% |
| Feb 2026 | 84.2% | 9.3% | 3.4% | 1.5% | 0.62% | 0.81% | 0.2% |
| Mar 2026 | 83.2% | 9.2% | 4.1% | 1.8% | 0.7% | 0.8% | 0.2% |
| Apr 2026 | 83.3% | 9.2% | 4.1% | 1.5% | 0.7% | 1% | 0.2% |
| May 2026 | 85.3% | 7.7% | 4.2% | 1.2% | 0.59% | 0.82% | 0.2% |
| Jun 2026 | 87.8% | 6.5% | 3.5% | 1% | 0.43% | 0.57% | 0.17% |
| Jul 2026 | 86.5% | 7.8% | 3.5% | 1% | 0.53% | 0.56% | 0.17% |
| Aug 2026 | 86% | 7.7% | 4.2% | 0.84% | 0.44% | 0.56% | 0.17% |
| Sep 2026 | 87.3% | 6.4% | 4.3% | 0.85% | 0.48% | 0.45% | 0.17% |
How has the Collabstr and IZEA comparison changed over the last 12 months?
3 findings
- Collabstr was ahead of IZEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Collabstr’s share of searches among brand deal platforms worldwide moved from 9.2% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, IZEA’s share of searches among brand deal platforms worldwide moved from 1.2% to 0.45%, and its estimated monthly branded searches moved from 4.4K to 1.9K.
How did search popularity change for brand deal platforms worldwide in September 2026?
2 changes
In September 2026, Collabstr lost share of searches among brand deal platforms worldwide, from 7.7% to 6.4%.
In September 2026, IZEA fell from 5th to 6th among brand deal platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Collabstr’s and IZEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brand deal platforms
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