Archive vs GRIN:Which is more popular?
In September 2026, Archive and GRIN were level in searches among creator CRM platforms worldwide, with an estimated 720 branded searches each, at 0.29% of the total each. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, GRIN appeared in three of the five answers and Archive in none.
Who do people search for more?
Archive and GRIN are searched for about as often as each other.
Who does AI mention more?
GRIN, mentioned in 3 of 5 answers, Archive in 0
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Top creator CRM platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GRIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Archive did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Archive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator CRM platforms
5 answers
Asked ChatGPT
“Which creator CRM should I use?”
Asked ChatGPT
“What are the best creator CRMs?”
Asked ChatGPT
“What's the best creator CRM for creator outreach?”
Searched Google, AI Overview
“creator crm”
Searched Google, AI Overview
“creator contact management”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Archive or GRIN more popular in search?
This chart shows how often people search Google for Archive and GRIN by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Archive, GRIN. The figures are in the table below the chart.
View monthly share of searches table
| Month | SARAL | Modash | CreatorIQ | Upfluence | AhaCreator | Launchmetrics | Passionfroot | Traackr | Influencer Hero | Aspire | Later Influence | Archive | GRIN | insightIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 13.5% | 10.9% | 11% | 0.01% | 3.3% | 0.77% | 2.7% | 1.5% | 0.74% | 0.53% | 0.35% | 0.29% | 0.16% |
| Nov 2025 | 57.3% | 14.3% | 7.7% | 11.6% | 0.02% | 2.3% | 0.81% | 2.8% | 1.2% | 0.79% | 0.43% | 0.31% | 0.31% | 0.17% |
| Dec 2025 | 64.6% | 13.2% | 5.8% | 8.8% | 0.03% | 1.7% | 0.94% | 2.1% | 1.1% | 0.7% | 0.35% | 0.28% | 0.23% | 0.13% |
| Jan 2026 | 47.2% | 21.6% | 7.8% | 11.9% | 0.02% | 2.8% | 1.2% | 3.5% | 1.5% | 1% | 0.57% | 0.38% | 0.31% | 0.17% |
| Feb 2026 | 44.4% | 20.2% | 8.9% | 13.8% | 0.43% | 4% | 1.2% | 3.2% | 1.4% | 1.1% | 0.51% | 0.35% | 0.35% | 0.19% |
| Mar 2026 | 41.1% | 23% | 8.2% | 12.8% | 2% | 3.7% | 1.3% | 3.7% | 1.6% | 1.1% | 0.47% | 0.4% | 0.33% | 0.22% |
| Apr 2026 | 50.5% | 19% | 6.8% | 11.8% | 2.5% | 2.5% | 1.1% | 2.5% | 1.4% | 0.94% | 0.39% | 0.33% | 0.27% | 0.15% |
| May 2026 | 43.7% | 24.4% | 8.7% | 9.4% | 2.6% | 3.2% | 1.7% | 2.6% | 1.4% | 0.98% | 0.44% | 0.35% | 0.35% | 0.23% |
| Jun 2026 | 59.7% | 15% | 6.5% | 6.6% | 3.6% | 2.4% | 1% | 2.4% | 1.1% | 0.65% | 0.38% | 0.26% | 0.26% | 0.17% |
| Jul 2026 | 51.2% | 19.1% | 6.9% | 6.9% | 4.6% | 3.1% | 2.5% | 2.5% | 1.1% | 0.84% | 0.52% | 0.27% | 0.27% | 0.18% |
| Aug 2026 | 50.4% | 19% | 8.3% | 6.9% | 4.5% | 2.5% | 2.5% | 2.5% | 1.1% | 0.85% | 0.62% | 0.33% | 0.33% | 0.22% |
| Sep 2026 | 53.8% | 16.4% | 7.2% | 5.9% | 5.9% | 3.2% | 2.2% | 2.2% | 0.96% | 0.79% | 0.66% | 0.29% | 0.29% | 0.16% |
How has the Archive and GRIN comparison changed over the last 12 months?
3 findings
- Archive was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archive’s share of searches among creator CRM platforms worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, GRIN’s share of searches among creator CRM platforms worldwide held steady at 0.29%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for creator CRM platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Archive worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Archive’s and GRIN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator CRM platforms
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