Brandwave

GRIN vs TRIBE:Which is searched more?

In September 2026, TRIBE had more branded searches than GRIN among influencer marketing platforms worldwide. TRIBE was estimated to have 1.6K branded searches compared to GRIN’s 720, and held a 0.34% Share of Search versus GRIN’s 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among influencer marketing platforms worldwide in September 2026Which is more popular in search, GRIN or TRIBE?
GRIN0.15%720 searches
vs
TRIBE0.34%1.6K searches

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Which is more popular in search, GRIN or TRIBE?

Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GRIN and TRIBE among influencer marketing platforms worldwide, by month

Share of Search by month for TRIBE, GRIN. The figures are in the table below the chart.

View monthly share of search table
Month#paidModashHypeAuditorUpfluenceInfluencityAspireTRIBEGRIN
Oct 202571.1%7.9%11.7%6.4%1.9%0.44%0.31%0.17%
Nov 202571.4%8%11.7%6.5%1.6%0.45%0.24%0.17%
Dec 202574.1%8.3%10%5.5%1.3%0.45%0.22%0.15%
Jan 202668.6%11.4%11.3%6.3%1.5%0.54%0.23%0.16%
Feb 202670.1%9.6%11.5%6.5%1.3%0.52%0.23%0.17%
Mar 202668.4%11.5%11.2%6.4%1.5%0.58%0.3%0.16%
Apr 202668%11.5%11.2%7.1%1.2%0.57%0.23%0.16%
May 202670.2%11.8%11.5%4.5%1%0.48%0.3%0.17%
Jun 202678.5%8.8%7.1%3.9%0.94%0.39%0.28%0.15%
Jul 202676.9%10.5%6.9%3.8%0.92%0.47%0.27%0.15%
Aug 202679.1%8.9%7.1%3.2%0.77%0.4%0.34%0.15%
Sep 202679.1%8.9%7.1%3.2%0.77%0.43%0.34%0.15%

How has the GRIN and TRIBE comparison changed over the last 12 months?

  • TRIBE was ahead of GRIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GRIN’s estimated Share of Search among influencer marketing platforms worldwide moved from 0.17% to 0.15%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, TRIBE’s estimated Share of Search among influencer marketing platforms worldwide moved from 0.31% to 0.34%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for influencer marketing platforms worldwide in September 2026?

  1. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Other head-to-heads among influencer marketing platforms

How each brand is measured

Brandwave collects information about searches that people make online using GRIN’s and TRIBE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GRIN

1 branded search term

  • grin influencer

TRIBE

1 branded search term

  • tribe group

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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