How popular is#paid in search?
In September 2026, there were an estimated 368K branded searches for #paid worldwide which is up 22.3% over the last 12 months. #paid holds 79.1% estimated Share of Search among influencer marketing platforms worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
#paid79.1%
Modash8.9%HypeAuditor7.1%
Upfluence3.2%
Influencity0.77%
Aspire0.43%
TRIBE0.34%
GRIN0.15%
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Which influencer marketing platforms compete with #paid?
Share of Search by month for #paid, Modash, HypeAuditor, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | #paid | Modash | HypeAuditor | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.9% | 11.7% | 6.4% | 1.9% | 0.44% | 0.31% | 0.17% |
| Nov 2025 | 71.4% | 8% | 11.7% | 6.5% | 1.6% | 0.45% | 0.24% | 0.17% |
| Dec 2025 | 74.1% | 8.3% | 10% | 5.5% | 1.3% | 0.45% | 0.22% | 0.15% |
| Jan 2026 | 68.6% | 11.4% | 11.3% | 6.3% | 1.5% | 0.54% | 0.23% | 0.16% |
| Feb 2026 | 70.1% | 9.6% | 11.5% | 6.5% | 1.3% | 0.52% | 0.23% | 0.17% |
| Mar 2026 | 68.4% | 11.5% | 11.2% | 6.4% | 1.5% | 0.58% | 0.3% | 0.16% |
| Apr 2026 | 68% | 11.5% | 11.2% | 7.1% | 1.2% | 0.57% | 0.23% | 0.16% |
| May 2026 | 70.2% | 11.8% | 11.5% | 4.5% | 1% | 0.48% | 0.3% | 0.17% |
| Jun 2026 | 78.5% | 8.8% | 7.1% | 3.9% | 0.94% | 0.39% | 0.28% | 0.15% |
| Jul 2026 | 76.9% | 10.5% | 6.9% | 3.8% | 0.92% | 0.47% | 0.27% | 0.15% |
| Aug 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.4% | 0.34% | 0.15% |
| Sep 2026 | 79.1% | 8.9% | 7.1% | 3.2% | 0.77% | 0.43% | 0.34% | 0.15% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.1% | 368K | 0% | 0 points | |
| 2, held 2nd | 8.9% | 41.2K | -0.39% | 0 points | |
| 3, held 3rd | 7.1% | 33.1K | 0% | 0 points | |
| 4, held 4th | 3.2% | 14.9K | -1.1% | 0 points | |
| 5, held 5th | 0.77% | 3.6K | 0% | 0 points | |
| 6, held 6th | 0.43% | 2K | +7.5% | 0 points | |
| 7, held 7th | 0.34% | 1.6K | 0% | 0 points | |
| 8, held 8th | 0.15% | 720 | 0% | 0 points |
1.
#paid79.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Modash8.9%
Held 2nd. 41.2K estimated branded searches, -0.39% vs prior month. Share 0 points.
7.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.2%
Held 4th. 14.9K estimated branded searches, -1.1% vs prior month. Share 0 points.
0.77%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Aspire0.43%
Held 6th. 2K estimated branded searches, +7.5% vs prior month. Share 0 points.
7.
TRIBE0.34%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.
GRIN0.15%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between #paid and its closest rivals
Every comparison with #paid
8 comparisons
How has branded search demand for #paid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for #paid worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide increased from 71.1% to 79.1%.
- Across the 12 months ending September 2026, #paid’s estimated Share of Search among influencer marketing platforms worldwide peaked at 79.1% in September 2026 and was lowest at 68% in April 2026.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
6 changes
Upfluence’s estimated Share of Search among influencer marketing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.2% in September 2026.
Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for Modash worldwide rose 22.8% over 12 measured months, from 33.6K to 41.2K in September 2026.
Estimated monthly branded searches for #paid worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Influencity worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.
Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Where does #paid compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Influencer marketing platforms | 1st of 8 | 79.1% | Shown above |
| Brand deal platforms | 1st of 5 | 97.8% | Show ranking |
How is #paid measured?
Brandwave collects information about searches that people make online using #paid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- #paid
Do you work for #paid? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is #paid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.