CreatorIQ vs #paid:Which is more popular?
In September 2026, #paid had more branded searches than CreatorIQ among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while CreatorIQ had 18,100. #paid made up 69.6% of all influencer marketing platform searches we track, and CreatorIQ accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about influencer marketing platforms, CreatorIQ appeared in four of the five answers and #paid in none.
Who do people search for more?
#paid, about 20 searches for every 1 for CreatorIQ
Who does AI mention more?
CreatorIQ, mentioned in 4 of 5 answers, #paid in 0
Who does AI recommend more?
CreatorIQ, the only one of the two named
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Top influencer marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. #paid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GRIN1st
Upfluence2nd
Modash3rd
Collabstr4th- CreatorIQ5th
Aspire6th
Shopify Collabs7th
Influencity8th
HypeAuditor9th- #paid–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer marketing platforms
5 answers
Asked ChatGPT
“Which influencer marketing platform should I use?”
Asked ChatGPT
“What are the best influencer marketing platforms?”
Asked ChatGPT
“What's the best influencer marketing platform for end to end creator campaigns?”
Searched Google, AI Overview
“influencer marketing platform”
Searched Google, AI Overview
“creator marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CreatorIQ or #paid more popular in search?
This chart shows how often people search Google for CreatorIQ and #paid by name. Each line represents a brand's share of searches for all 11 influencer marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for #paid, CreatorIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Modash | HypeAuditor | Collabstr | CreatorIQ | Shopify Collabs | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 6.8% | 10% | 6.7% | 5.5% | 2.4% | 5.5% | 1.6% | 0.38% | 0.26% | 0.15% |
| Nov 2025 | 62.5% | 7% | 10.3% | 5.6% | 3.8% | 3.1% | 5.7% | 1.4% | 0.39% | 0.21% | 0.15% |
| Dec 2025 | 65.4% | 7.3% | 8.8% | 5.9% | 3.2% | 2.6% | 4.9% | 1.2% | 0.4% | 0.19% | 0.13% |
| Jan 2026 | 59.6% | 9.9% | 9.8% | 6.6% | 3.6% | 2.9% | 5.5% | 1.3% | 0.47% | 0.2% | 0.14% |
| Feb 2026 | 61.1% | 8.4% | 10.1% | 6.7% | 3.7% | 2.5% | 5.7% | 1.1% | 0.45% | 0.2% | 0.15% |
| Mar 2026 | 59.5% | 10% | 9.8% | 6.5% | 3.6% | 2.9% | 5.6% | 1.3% | 0.5% | 0.26% | 0.14% |
| Apr 2026 | 59.2% | 10% | 9.7% | 6.5% | 3.6% | 2.9% | 6.2% | 1.1% | 0.5% | 0.2% | 0.14% |
| May 2026 | 61.6% | 10.3% | 10.1% | 5.5% | 3.7% | 3% | 4% | 0.9% | 0.42% | 0.27% | 0.15% |
| Jun 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 2.8% | 3.4% | 0.83% | 0.34% | 0.25% | 0.14% |
| Jul 2026 | 67.6% | 9.3% | 6.1% | 6.1% | 3.3% | 2.7% | 3.3% | 0.81% | 0.41% | 0.24% | 0.13% |
| Aug 2026 | 68.8% | 7.7% | 6.2% | 6.2% | 3.4% | 3.4% | 2.8% | 0.67% | 0.35% | 0.3% | 0.13% |
| Sep 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 0.68% | 0.38% | 0.3% | 0.14% |
How has the CreatorIQ and #paid comparison changed over the last 12 months?
3 findings
- #paid was ahead of CreatorIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer marketing platforms worldwide moved from 5.5% to 3.4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, #paid’s share of searches among influencer marketing platforms worldwide moved from 60.7% to 69.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
2 changes
In September 2026, #paid gained share of searches among influencer marketing platforms worldwide, from 68.8% to 69.6%.
Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer marketing platforms
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