Collabstr vs #paid:Which is more popular?
In September 2026, #paid had more branded searches than Collabstr among influencer marketing platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 69.6% of all influencer marketing platform searches we track, and Collabstr accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about influencer marketing platforms, Collabstr appeared in four of the five answers and #paid in none.
Who do people search for more?
#paid, about 14 searches for every 1 for Collabstr
Who does AI mention more?
Collabstr, mentioned in 4 of 5 answers, #paid in 0
Who does AI recommend more?
Collabstr, the only one of the two named
Follow Collabstr vs #paid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top influencer marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. #paid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GRIN1st
Upfluence2nd
Modash3rd- Collabstr4th
CreatorIQ5th
Aspire6th
Shopify Collabs7th
Influencity8th
HypeAuditor9th- #paid–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about influencer marketing platforms
5 answers
Asked ChatGPT
“Which influencer marketing platform should I use?”
Asked ChatGPT
“What are the best influencer marketing platforms?”
Asked ChatGPT
“What's the best influencer marketing platform for end to end creator campaigns?”
Searched Google, AI Overview
“influencer marketing platform”
Searched Google, AI Overview
“creator marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Collabstr or #paid more popular in search?
This chart shows how often people search Google for Collabstr and #paid by name. Each line represents a brand's share of searches for all 11 influencer marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for #paid, Collabstr. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Modash | HypeAuditor | Collabstr | CreatorIQ | Shopify Collabs | Upfluence | Influencity | Aspire | TRIBE | GRIN |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.7% | 6.8% | 10% | 6.7% | 5.5% | 2.4% | 5.5% | 1.6% | 0.38% | 0.26% | 0.15% |
| Nov 2025 | 62.5% | 7% | 10.3% | 5.6% | 3.8% | 3.1% | 5.7% | 1.4% | 0.39% | 0.21% | 0.15% |
| Dec 2025 | 65.4% | 7.3% | 8.8% | 5.9% | 3.2% | 2.6% | 4.9% | 1.2% | 0.4% | 0.19% | 0.13% |
| Jan 2026 | 59.6% | 9.9% | 9.8% | 6.6% | 3.6% | 2.9% | 5.5% | 1.3% | 0.47% | 0.2% | 0.14% |
| Feb 2026 | 61.1% | 8.4% | 10.1% | 6.7% | 3.7% | 2.5% | 5.7% | 1.1% | 0.45% | 0.2% | 0.15% |
| Mar 2026 | 59.5% | 10% | 9.8% | 6.5% | 3.6% | 2.9% | 5.6% | 1.3% | 0.5% | 0.26% | 0.14% |
| Apr 2026 | 59.2% | 10% | 9.7% | 6.5% | 3.6% | 2.9% | 6.2% | 1.1% | 0.5% | 0.2% | 0.14% |
| May 2026 | 61.6% | 10.3% | 10.1% | 5.5% | 3.7% | 3% | 4% | 0.9% | 0.42% | 0.27% | 0.15% |
| Jun 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 2.8% | 3.4% | 0.83% | 0.34% | 0.25% | 0.14% |
| Jul 2026 | 67.6% | 9.3% | 6.1% | 6.1% | 3.3% | 2.7% | 3.3% | 0.81% | 0.41% | 0.24% | 0.13% |
| Aug 2026 | 68.8% | 7.7% | 6.2% | 6.2% | 3.4% | 3.4% | 2.8% | 0.67% | 0.35% | 0.3% | 0.13% |
| Sep 2026 | 69.6% | 7.8% | 6.3% | 5.1% | 3.4% | 3.4% | 2.8% | 0.68% | 0.38% | 0.3% | 0.14% |
How has the Collabstr and #paid comparison changed over the last 12 months?
3 findings
- #paid was ahead of Collabstr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Collabstr’s share of searches among influencer marketing platforms worldwide moved from 6.7% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, #paid’s share of searches among influencer marketing platforms worldwide moved from 60.7% to 69.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for influencer marketing platforms worldwide in September 2026?
2 changes
In September 2026, #paid gained share of searches among influencer marketing platforms worldwide, from 68.8% to 69.6%.
In September 2026, Collabstr lost share of searches among influencer marketing platforms worldwide, from 6.2% to 5.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Collabstr’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among influencer marketing platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.