Brandwave

How popular isUpfluence in search?

In August 2026, there were an estimated 15.1K branded searches for Upfluence worldwide which is down 44.7% over the last 11 months. Upfluence holds 3.2% estimated Share of Search among influencer marketing platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aspire79.6%
  2. Modash8.9%
  3. HypeAuditor7.1%
  4. Upfluence3.2%
  5. Influencity0.78%
  6. GRIN0.34%
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Which influencer marketing platforms compete with Upfluence?

Upfluence against influencer marketing platforms worldwide, by month

Share of Search by month for Aspire, Modash, HypeAuditor, Upfluence. The figures are in the table below the chart.

View monthly share of search table
MonthAspireModashHypeAuditorUpfluenceInfluencityGRIN
Oct 202575.5%6.9%10.1%5.6%1.7%0.27%
Nov 202575.7%6.9%10.1%5.6%1.4%0.27%
Dec 202578.2%7.1%8.6%4.7%1.1%0.25%
Jan 202673.2%9.9%9.8%5.5%1.3%0.24%
Feb 202674.6%8.3%10%5.7%1.1%0.32%
Mar 202676.7%8.6%8.4%4.8%1.1%0.39%
Apr 202672.7%10%9.7%6.2%1.1%0.34%
May 202674.7%10.2%10%3.9%0.89%0.35%
Jun 202678.9%8.8%7.1%3.9%0.95%0.31%
Jul 202677.5%10.6%6.9%3.8%0.93%0.21%
Aug 202679.6%8.9%7.1%3.2%0.78%0.34%
Sep 2026——————

  1. 1.Aspire

    79.6%

    Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share +2 points.

  2. 2.Modash

    8.9%

    Held 2nd. 41.4K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. 3.HypeAuditor

    7.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Upfluence

    3.2%

    Held 4th. 15.1K estimated branded searches, -17.2% vs prior month. Share -0.6 points.

  5. 5.Influencity

    0.78%

    Held 5th. 3.6K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  6. 6.GRIN

    0.34%

    Held 6th. 1.6K estimated branded searches, +63.3% vs prior month. Share +0.1 points.

Compare search popularity between Upfluence and its closest rivals

How has branded search demand for Upfluence changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 15.1K.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide decreased from 5.6% to 3.2%.
  • Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide peaked at 6.2% in April 2026 and was lowest at 3.2% in August 2026.

How did search popularity change for influencer marketing platforms worldwide in August 2026?

  1. In August 2026, Aspire gained estimated Share of Search among influencer marketing platforms worldwide, from 77.5% to 79.6%.

  2. In August 2026, Modash lost estimated Share of Search among influencer marketing platforms worldwide, from 10.6% to 8.9%.

  3. In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 3.8% to 3.2%.

  4. Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.

  6. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

Where does Upfluence compete?

Upfluence is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Influencer discovery platforms5th of 53.2%Show ranking
Influencer marketing platforms4th of 63.2%Shown above

How is Upfluence measured?

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • upfluence
  • upfluence influencer marketing

Do you work for Upfluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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