Brandwave

TRIBE vs Upfluence:Which is searched more?

In September 2026, Upfluence had more branded searches than TRIBE among influencer marketing platforms worldwide. Upfluence was estimated to have 14.9K branded searches compared to TRIBE’s 1.6K, and held a 1.8% Share of Search versus TRIBE’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among influencer marketing platforms worldwide in September 2026Which is more popular in search, TRIBE or Upfluence?
TRIBE0.19%1.6K searches
vs
Upfluence1.8%14.9K searches

Follow TRIBE vs Upfluence and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, TRIBE or Upfluence?

Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TRIBE and Upfluence among influencer marketing platforms worldwide, by month

Share of Search by month for Upfluence, TRIBE. The figures are in the table below the chart.

View monthly share of search table
MonthAspire#paidModashHypeAuditorUpfluenceInfluencityTRIBEGRIN
Oct 202546.7%38.1%4.2%6.3%3.4%1%0.16%0.09%
Nov 202546.8%38.2%4.3%6.3%3.5%0.84%0.13%0.09%
Dec 202547.7%38.9%4.4%5.2%2.9%0.7%0.11%0.08%
Jan 202645.8%37.3%6.2%6.1%3.4%0.82%0.12%0.09%
Feb 202646.4%37.8%5.2%6.2%3.5%0.68%0.13%0.09%
Mar 202645.8%37.3%6.3%6.1%3.5%0.82%0.16%0.09%
Apr 202645.7%37.2%6.3%6.1%3.9%0.67%0.12%0.09%
May 202646.4%37.8%6.3%6.2%2.4%0.55%0.16%0.09%
Jun 202644.1%44%4.9%4%2.2%0.53%0.16%0.09%
Jul 202643.7%43.5%6%3.9%2.2%0.52%0.15%0.09%
Aug 202644.3%44.2%5%4%1.8%0.43%0.19%0.09%
Sep 202644.3%44.2%5%4%1.8%0.43%0.19%0.09%

How has the TRIBE and Upfluence comparison changed over the last 12 months?

How did search popularity change for influencer marketing platforms worldwide in September 2026?

  1. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  2. Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026.

Other head-to-heads among influencer marketing platforms

How each brand is measured

Brandwave collects information about searches that people make online using TRIBE’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TRIBE

1 branded search term

  • tribe group

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.