Influencer discovery platforms:Which brands are most popular in search?
In August 2026, Aspire was the most searched among influencer discovery platforms worldwide, with an estimated 369K branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Aspire77.4%
Modash8.7%HypeAuditor6.9%
CreatorIQ3.8%
Upfluence3.2%
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Share of SearchLeaderboard
Compare the platforms used to find and vet influencers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aspire, Modash, HypeAuditor, CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | Aspire | Modash | HypeAuditor | CreatorIQ | Upfluence |
|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 6.6% | 9.8% | 5.3% | 5.4% |
| Nov 2025 | 74.2% | 6.8% | 9.9% | 3.6% | 5.5% |
| Dec 2025 | 76.8% | 7% | 8.4% | 3.1% | 4.7% |
| Jan 2026 | 71.7% | 9.8% | 9.6% | 3.5% | 5.4% |
| Feb 2026 | 73% | 8.1% | 9.8% | 3.6% | 5.5% |
| Mar 2026 | 75.6% | 8.4% | 8.3% | 3% | 4.7% |
| Apr 2026 | 71.2% | 9.8% | 9.5% | 3.5% | 6.1% |
| May 2026 | 72.9% | 10% | 9.8% | 3.6% | 3.8% |
| Jun 2026 | 76.9% | 8.6% | 6.9% | 3.8% | 3.8% |
| Jul 2026 | 75.5% | 10.3% | 6.8% | 3.7% | 3.7% |
| Aug 2026 | 77.4% | 8.7% | 6.9% | 3.8% | 3.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 369K | -0.09% | +1.9 points | |
| 2, held 2nd | 8.7% | 41.4K | -17.9% | -1.6 points | |
| 3, held 3rd | 6.9% | 33.1K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 3.8% | 18.1K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 15.1K | -17.2% | -0.6 pointsmoved from 4th to 5th |
1.
Aspire77.4%
Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share +1.9 points.
2.
Modash8.7%
Held 2nd. 41.4K estimated branded searches, -17.9% vs prior month. Share -1.6 points.
6.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.8%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.2%
Moved from 4th to 5th. 15.1K estimated branded searches, -17.2% vs prior month. Share -0.6 points.
Compare search popularity between leading brands
- Aspire vs Modash: compare search popularity
- Aspire vs CreatorIQ: compare search popularity
- Aspire vs Upfluence: compare search popularity
- Modash vs CreatorIQ: compare search popularity
- Modash vs Upfluence: compare search popularity
- HypeAuditor vs CreatorIQ: compare search popularity
- HypeAuditor vs Upfluence: compare search popularity
- CreatorIQ vs Upfluence: compare search popularity
- Compare any of these brands
Which brand is most popular in search among influencer discovery platforms worldwide?
5 brands
In August 2026, Aspire was the most searched among influencer discovery platforms worldwide, with an estimated 369K branded searches and 77.4% estimated Share of Search within this set. Modash is in 2nd place, 68.7 percentage points behind at 8.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Aspire | 72.9% → 77.4% | 77.4%Aug 2026 | 71.2%Apr 2026 | 1st |
| Modash | 6.6% → 8.7% | 10.3%Jul 2026 | 6.6%Oct 2025 | 3rd → 2nd |
| HypeAuditor | 9.8% → 6.9% | 9.9%Nov 2025 | 6.8%Jul 2026 | 2nd → 3rd |
| CreatorIQ | 5.3% → 3.8% | 5.3%Oct 2025 | 3%Mar 2026 | 5th → 4th |
| Upfluence | 5.4% → 3.2% | 6.1%Apr 2026 | 3.2%Aug 2026 | 4th → 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer discovery platforms worldwide increased from 72.9% to 77.4%.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer discovery platforms worldwide increased from 6.6% to 8.7%.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer discovery platforms worldwide decreased from 9.8% to 6.9%.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide decreased from 5.3% to 3.8%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide decreased from 5.4% to 3.2%.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer discovery platforms worldwide peaked at 77.4% in August 2026 and was lowest at 71.2% in April 2026.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer discovery platforms worldwide peaked at 10.3% in July 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer discovery platforms worldwide peaked at 9.9% in November 2025 and was lowest at 6.8% in July 2026.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among influencer discovery platforms worldwide peaked at 5.3% in October 2025 and was lowest at 3% in March 2026.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide peaked at 6.1% in April 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, Modash rose from 3rd to 2nd among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, HypeAuditor fell from 2nd to 3rd among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
- Across the 11 months ending August 2026, Upfluence fell from 4th to 5th among influencer discovery platforms worldwide.
How did search popularity change for influencer discovery platforms worldwide in August 2026?
5 changes
In August 2026, Aspire gained estimated Share of Search among influencer discovery platforms worldwide, from 75.5% to 77.4%.
In August 2026, Modash lost estimated Share of Search among influencer discovery platforms worldwide, from 10.3% to 8.7%.
In August 2026, Upfluence lost estimated Share of Search among influencer discovery platforms worldwide, from 3.7% to 3.2%.
In August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
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