HypeAuditor vs Modash:Which is more popular by branded search?
In August 2026, Modash had more branded searches than HypeAuditor among influencer marketing platforms worldwide. Modash was estimated to have 41.4K branded searches compared to HypeAuditor’s 33.1K, and held a 43.2% Share of Search versus HypeAuditor’s 34.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, HypeAuditor or Modash?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Modash, HypeAuditor. The figures are in the table below the chart.
View monthly share of search table
| Month | Modash | HypeAuditor | Upfluence | Influencity | GRIN | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 40.9% | 22.5% | 6.7% | 1.1% | 1.1% |
| Nov 2025 | 28.1% | 41.3% | 22.7% | 5.5% | 1.1% | 1.2% |
| Dec 2025 | 32.3% | 38.8% | 21.5% | 5.2% | 1.1% | 1.2% |
| Jan 2026 | 36.7% | 36.2% | 20.3% | 4.8% | 0.88% | 1.1% |
| Feb 2026 | 32.4% | 38.9% | 22.1% | 4.3% | 1.3% | 1.1% |
| Mar 2026 | 36.4% | 35.6% | 20.2% | 4.8% | 1.7% | 1.3% |
| Apr 2026 | 36.1% | 35.1% | 22.4% | 3.8% | 1.2% | 1.4% |
| May 2026 | 39.7% | 38.9% | 15.2% | 3.5% | 1.4% | 1.4% |
| Jun 2026 | 41.5% | 33.2% | 18.2% | 4.4% | 1.4% | 1.2% |
| Jul 2026 | 46.5% | 30.5% | 16.8% | 4.1% | 0.9% | 1.3% |
| Aug 2026 | 43.2% | 34.5% | 15.7% | 3.8% | 1.7% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the HypeAuditor and Modash comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Modash took it in January 2026, HypeAuditor took it in February 2026, Modash took it in March 2026.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide moved from 40.9% to 34.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms worldwide moved from 27.7% to 43.2%, and its estimated monthly branded searches moved from 33.6K to 41.4K.
How did search popularity change for influencer marketing platforms worldwide in August 2026?
2 changes
In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%.
In August 2026, Modash lost estimated Share of Search among influencer marketing platforms worldwide, from 46.5% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using HypeAuditor’s and Modash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
Modash
2 branded search terms
- modash
- modash influencer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.