How popular isUpfluence in search?
In August 2026, there were an estimated 15.1K branded searches for Upfluence worldwide which is down 44.7% over the last 11 months. Upfluence holds 3.2% estimated Share of Search among influencer discovery platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Aspire77.4%
Modash8.7%HypeAuditor6.9%
CreatorIQ3.8%
Upfluence3.2%
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Which influencer discovery platforms compete with Upfluence?
Share of Search by month for Aspire, Modash, HypeAuditor, CreatorIQ, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | Aspire | Modash | HypeAuditor | CreatorIQ | Upfluence |
|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 6.6% | 9.8% | 5.3% | 5.4% |
| Nov 2025 | 74.2% | 6.8% | 9.9% | 3.6% | 5.5% |
| Dec 2025 | 76.8% | 7% | 8.4% | 3.1% | 4.7% |
| Jan 2026 | 71.7% | 9.8% | 9.6% | 3.5% | 5.4% |
| Feb 2026 | 73% | 8.1% | 9.8% | 3.6% | 5.5% |
| Mar 2026 | 75.6% | 8.4% | 8.3% | 3% | 4.7% |
| Apr 2026 | 71.2% | 9.8% | 9.5% | 3.5% | 6.1% |
| May 2026 | 72.9% | 10% | 9.8% | 3.6% | 3.8% |
| Jun 2026 | 76.9% | 8.6% | 6.9% | 3.8% | 3.8% |
| Jul 2026 | 75.5% | 10.3% | 6.8% | 3.7% | 3.7% |
| Aug 2026 | 77.4% | 8.7% | 6.9% | 3.8% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.4% | 369K | -0.09% | +1.9 points | |
| 2, held 2nd | 8.7% | 41.4K | -17.9% | -1.6 points | |
| 3, held 3rd | 6.9% | 33.1K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 3.8% | 18.1K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 15.1K | -17.2% | -0.6 pointsmoved from 4th to 5th |
1.
Aspire77.4%
Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share +1.9 points.
2.
Modash8.7%
Held 2nd. 41.4K estimated branded searches, -17.9% vs prior month. Share -1.6 points.
6.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.8%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.2%
Moved from 4th to 5th. 15.1K estimated branded searches, -17.2% vs prior month. Share -0.6 points.
Compare search popularity between Upfluence and its closest rivals
How has branded search demand for Upfluence changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 15.1K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide decreased from 5.4% to 3.2%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer discovery platforms worldwide peaked at 6.1% in April 2026 and was lowest at 3.2% in August 2026.
- Across the 11 months ending August 2026, Upfluence fell from 4th to 5th among influencer discovery platforms worldwide.
How did search popularity change for influencer discovery platforms worldwide in August 2026?
5 changes
In August 2026, Aspire gained estimated Share of Search among influencer discovery platforms worldwide, from 75.5% to 77.4%.
In August 2026, Modash lost estimated Share of Search among influencer discovery platforms worldwide, from 10.3% to 8.7%.
In August 2026, Upfluence lost estimated Share of Search among influencer discovery platforms worldwide, from 3.7% to 3.2%.
In August 2026, CreatorIQ rose from 5th to 4th among influencer discovery platforms worldwide.
Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Where does Upfluence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Influencer discovery platforms | 5th of 5 | 3.2% | Shown above |
| Influencer marketing platforms | 4th of 6 | 3.2% | Show ranking |
How is Upfluence measured?
Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- upfluence
- upfluence influencer marketing
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