Launchmetrics vs Upfluence:Which is more popular?
In September 2026, Upfluence had more branded searches than Launchmetrics among creator relationship management platforms worldwide. Upfluence had about 14,900 branded searches, while Launchmetrics had 8,100. Upfluence made up 16.2% of all creator relationship management platform searches we track, and Launchmetrics accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about creator relationship management platforms, Upfluence appeared in three of the four answers and Launchmetrics in none.
Who do people search for more?
Upfluence, about 84% more searches than Launchmetrics
Who does AI mention more?
Upfluence, mentioned in 3 of 4 answers, Launchmetrics in 0
Who does AI recommend more?
Upfluence, the only one of the two named
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Top creator relationship management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Upfluence was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Launchmetrics did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GRIN1st
CreatorIQ2nd
Aspire3rd
Modash4th- Upfluence5th
Traackr6th
Launchmetrics–
Later Influence–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CreatorIQ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GRIN4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Modash3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Upfluence3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aspire3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Traackr1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Launchmetrics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Later Influence0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator relationship management platforms
4 answers
Asked ChatGPT
“Which creator relationship management platform should I use?”
Asked ChatGPT
“What are the best creator relationship management platforms?”
Asked ChatGPT
“What's the best creator relationship management platform for ongoing creator partnerships?”
Searched Google, AI Overview
“creator relationship management platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“creator management platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Launchmetrics or Upfluence more popular in search?
This chart shows how often people search Google for Launchmetrics and Upfluence by name. Each line represents a brand's share of searches for all eight creator relationship management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Upfluence, Launchmetrics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | CreatorIQ | Upfluence | Launchmetrics | Traackr | Aspire | Later Influence | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 25.4% | 25.6% | 7.6% | 6.2% | 1.7% | 1.2% | 0.68% |
| Nov 2025 | 35.6% | 19.1% | 28.8% | 5.7% | 7% | 2% | 1.1% | 0.76% |
| Dec 2025 | 40.1% | 17.6% | 26.7% | 5.2% | 6.4% | 2.1% | 1.1% | 0.7% |
| Jan 2026 | 43.6% | 15.7% | 24.1% | 5.7% | 7% | 2% | 1.2% | 0.63% |
| Feb 2026 | 38.9% | 17.1% | 26.5% | 7.6% | 6.2% | 2.1% | 0.99% | 0.68% |
| Mar 2026 | 43.1% | 15.4% | 24% | 6.9% | 6.9% | 2.1% | 0.88% | 0.61% |
| Apr 2026 | 43.1% | 15.4% | 26.7% | 5.6% | 5.6% | 2.1% | 0.88% | 0.61% |
| May 2026 | 48.7% | 17.5% | 18.7% | 6.4% | 5.2% | 2% | 0.89% | 0.69% |
| Jun 2026 | 43.8% | 19.2% | 19.3% | 7% | 7% | 1.9% | 1.1% | 0.76% |
| Jul 2026 | 47.7% | 17.1% | 17.2% | 7.7% | 6.2% | 2.1% | 1.3% | 0.68% |
| Aug 2026 | 46.4% | 20.3% | 16.9% | 6% | 6% | 2.1% | 1.5% | 0.81% |
| Sep 2026 | 44.8% | 19.7% | 16.2% | 8.8% | 5.9% | 2.2% | 1.8% | 0.78% |
How has the Launchmetrics and Upfluence comparison changed over the last 12 months?
3 findings
- Upfluence was ahead of Launchmetrics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Launchmetrics’ share of searches among creator relationship management platforms worldwide moved from 7.6% to 8.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Upfluence’s share of searches among creator relationship management platforms worldwide moved from 25.6% to 16.2%, and its estimated monthly branded searches moved from 27.2K to 14.9K.
How did search popularity change for creator relationship management platforms worldwide in September 2026?
2 changes
In September 2026, Launchmetrics gained share of searches among creator relationship management platforms worldwide, from 6% to 8.8%.
In September 2026, Upfluence lost share of searches among creator relationship management platforms worldwide, from 16.9% to 16.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Launchmetrics’ and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Launchmetrics
1 branded search term
- launchmetrics
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
Other head-to-heads among creator relationship management platforms
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