Brandwave

How popular isUpfluence?

In September 2026, people searched for Upfluence by name about 14,900 times worldwide, a 45.3% decrease from the previous year. These searches made up 16.2% of all global creator relationship management platform searches, placing Upfluence third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about creator relationship management platforms, Upfluence appeared in three of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Upfluence is the third most searched of 8 competitors and the fifth most recommended in AI answers.

  1. ModashShare of searches 44.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. CreatorIQShare of searches 19.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. UpfluenceShare of searches 16.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. LaunchmetricsShare of searches 8.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. TraackrShare of searches 5.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top creator relationship management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Upfluence was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Upfluence is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIN1st
  2. CreatorIQ2nd
  3. Aspire3rd
  4. Modash4th
  5. Upfluence5th
  6. Traackr6th
  7. Launchmetrics–
  8. Later Influence–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CreatorIQ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GRIN4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Modash3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Upfluence3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aspire3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Traackr1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Launchmetrics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Later Influence0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator relationship management platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creator relationship management platforms compete with Upfluence?

Upfluence against creator relationship management platforms worldwide, by month

Share of searches by month for Modash, CreatorIQ, Upfluence, Launchmetrics, Traackr, Aspire. The figures are in the table below the chart.

View monthly share of searches table
MonthModashCreatorIQUpfluenceLaunchmetricsTraackrAspireLater InfluenceGRIN
Oct 202531.5%25.4%25.6%7.6%6.2%1.7%1.2%0.68%
Nov 202535.6%19.1%28.8%5.7%7%2%1.1%0.76%
Dec 202540.1%17.6%26.7%5.2%6.4%2.1%1.1%0.7%
Jan 202643.6%15.7%24.1%5.7%7%2%1.2%0.63%
Feb 202638.9%17.1%26.5%7.6%6.2%2.1%0.99%0.68%
Mar 202643.1%15.4%24%6.9%6.9%2.1%0.88%0.61%
Apr 202643.1%15.4%26.7%5.6%5.6%2.1%0.88%0.61%
May 202648.7%17.5%18.7%6.4%5.2%2%0.89%0.69%
Jun 202643.8%19.2%19.3%7%7%1.9%1.1%0.76%
Jul 202647.7%17.1%17.2%7.7%6.2%2.1%1.3%0.68%
Aug 202646.4%20.3%16.9%6%6%2.1%1.5%0.81%
Sep 202644.8%19.7%16.2%8.8%5.9%2.2%1.8%0.78%

  1. 1.Modash

    44.8%

    Held 1st. 41.2K estimated branded searches, -0.39% vs prior month. Share -1.6 points.

  2. 2.CreatorIQ

    19.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Upfluence

    16.2%

    Held 3rd. 14.9K estimated branded searches, -1.1% vs prior month. Share -0.7 points.

  4. 4.Launchmetrics

    8.8%

    Held 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.7 points.

  5. 5.Traackr

    5.9%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Aspire

    2.2%

    Held 6th. 2K estimated branded searches, +7% vs prior month. Share +0.1 points.

  7. 7.Later Influence

    1.8%

    Held 7th. 1.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  8. 8.GRIN

    0.78%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Upfluence and its closest rivals

Every comparison with Upfluence

31 comparisons

How has branded search demand for Upfluence changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upfluence worldwide fell from 27.2K to 14.9K.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among creator relationship management platforms worldwide decreased from 25.6% to 16.2%.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among creator relationship management platforms worldwide peaked at 28.8% in November 2025 and was lowest at 16.2% in September 2026.
  • Across the 12 months ending September 2026, Upfluence fell from 2nd to 3rd among creator relationship management platforms worldwide.

How did search popularity change for creator relationship management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Launchmetrics gained share of searches among creator relationship management platforms worldwide, from 6% to 8.8%.

  2. In September 2026, Modash lost share of searches among creator relationship management platforms worldwide, from 46.4% to 44.8%.

  3. In September 2026, Upfluence lost share of searches among creator relationship management platforms worldwide, from 16.9% to 16.2%.

  4. In September 2026, CreatorIQ lost share of searches among creator relationship management platforms worldwide, from 20.3% to 19.7%.

  5. Later Influence’s share of searches among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 1.1% to 1.8% in September 2026.

  6. Traackr’s share of searches among creator relationship management platforms worldwide has lost ground for 3 months in a row, from 7% to 5.9% in September 2026.

How are Upfluence’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upfluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upfluence
  • upfluence influencer marketing

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How the Brand Demand Index is measured

Where does Upfluence compete?

Upfluence is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms7th of 112.8%Show ranking
Creator database platforms5th of 109.7%Show ranking
Influencer discovery platforms5th of 610.9%Show ranking
Influencer analytics platforms4th of 1011%Show ranking
Influencer campaign management platforms4th of 1013%Show ranking
Influencer outreach platforms3rd of 1015.4%Show ranking
Creator relationship management platforms3rd of 816.2%Shown above
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