Creator relationship management platforms:Which brands are most popular in search?
In August 2026, CreatorIQ was the most searched among creator relationship management platforms worldwide, with an estimated 18.1K branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
CreatorIQ56.9%
Launchmetrics17%
Traackr17%
GRIN5%Later Influence4.1%
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Share of SearchLeaderboard
Compare the platforms brands manage ongoing creator partnerships in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CreatorIQ, Launchmetrics, Traackr, GRIN, Later Influence. The figures are in the table below the chart.
View monthly share of search table
| Month | CreatorIQ | Launchmetrics | Traackr | GRIN | Later Influence |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 18.2% | 14.9% | 2.9% | 2.9% |
| Nov 2025 | 55.8% | 16.7% | 20.4% | 4% | 3.1% |
| Dec 2025 | 55.5% | 16.5% | 20.3% | 4.4% | 3.3% |
| Jan 2026 | 51.3% | 18.7% | 22.9% | 3.4% | 3.7% |
| Feb 2026 | 51.1% | 22.9% | 18.6% | 4.5% | 2.8% |
| Mar 2026 | 48.1% | 21.5% | 21.5% | 6.2% | 2.7% |
| Apr 2026 | 53.2% | 19.4% | 19.4% | 5.1% | 2.9% |
| May 2026 | 55.4% | 20.2% | 16.5% | 5.3% | 2.7% |
| Jun 2026 | 53.6% | 19.6% | 19.6% | 4.3% | 3% |
| Jul 2026 | 51.6% | 23.1% | 18.8% | 2.8% | 3.7% |
| Aug 2026 | 56.9% | 17% | 17% | 5% | 4.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 18.1K | 0% | +5.3 points | |
| 2, held 2nd | 17% | 5.4K | -33.3% | -6.1 points | |
| 3, held 3rd | 17% | 5.4K | -18.2% | -1.8 points | |
| 4, moved from 5th to 4th | 5% | 1.6K | +63.3% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.1% | 1.3K | 0% | +0.4 pointsmoved from 4th to 5th |
56.9%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +5.3 points.
17%
Held 2nd. 5.4K estimated branded searches, -33.3% vs prior month. Share -6.1 points.
3.
Traackr17%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
4.
GRIN5%
Moved from 5th to 4th. 1.6K estimated branded searches, +63.3% vs prior month. Share +2.2 points.
4.1%
Moved from 4th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- CreatorIQ vs Launchmetrics: compare search popularity
- CreatorIQ vs Traackr: compare search popularity
- CreatorIQ vs GRIN: compare search popularity
- Launchmetrics vs Traackr: compare search popularity
- Launchmetrics vs GRIN: compare search popularity
- Traackr vs GRIN: compare search popularity
- Compare any of these brands
Which brand is most popular in search among creator relationship management platforms worldwide?
5 brands
In August 2026, CreatorIQ was the most searched among creator relationship management platforms worldwide, with an estimated 18.1K branded searches and 56.9% estimated Share of Search within this set. Launchmetrics is in 2nd place, 39.9 percentage points behind at 17% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CreatorIQ | 61% → 56.9% | 61%Oct 2025 | 48.1%Mar 2026 | 1st |
| Launchmetrics | 18.2% → 17% | 23.1%Jul 2026 | 16.5%Dec 2025 | 2nd |
| Traackr | 14.9% → 17% | 22.9%Jan 2026 | 14.9%Oct 2025 | 3rd |
| GRIN | 2.9% → 5% | 6.2%Mar 2026 | 2.8%Jul 2026 | 4th |
| Later Influence | 2.9% → 4.1% | 4.1%Aug 2026 | 2.7%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among creator relationship management platforms worldwide decreased from 61% to 56.9%.
- Across the 11 months ending August 2026, Launchmetrics’ estimated Share of Search among creator relationship management platforms worldwide decreased from 18.2% to 17%.
- Across the 11 months ending August 2026, Traackr’s estimated Share of Search among creator relationship management platforms worldwide increased from 14.9% to 17%.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among creator relationship management platforms worldwide increased from 2.9% to 5%.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide increased from 2.9% to 4.1%.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among creator relationship management platforms worldwide peaked at 61% in October 2025 and was lowest at 48.1% in March 2026.
- Across the 11 months ending August 2026, Launchmetrics’ estimated Share of Search among creator relationship management platforms worldwide peaked at 23.1% in July 2026 and was lowest at 16.5% in December 2025.
- Across the 11 months ending August 2026, Traackr’s estimated Share of Search among creator relationship management platforms worldwide peaked at 22.9% in January 2026 and was lowest at 14.9% in October 2025.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among creator relationship management platforms worldwide peaked at 6.2% in March 2026 and was lowest at 2.8% in July 2026.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide peaked at 4.1% in August 2026 and was lowest at 2.7% in March 2026.
How did search popularity change for creator relationship management platforms worldwide in August 2026?
5 changes
In August 2026, GRIN overtook Later Influence to rank 4th among creator relationship management platforms worldwide, at 5%.
In August 2026, CreatorIQ gained estimated Share of Search among creator relationship management platforms worldwide, from 51.6% to 56.9%.
In August 2026, Launchmetrics lost estimated Share of Search among creator relationship management platforms worldwide, from 23.1% to 17%.
In August 2026, Traackr lost estimated Share of Search among creator relationship management platforms worldwide, from 18.8% to 17%.
Later Influence’s estimated Share of Search among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 2.7% to 4.1% in August 2026.
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