CreatorIQ vs Launchmetrics:Which is more popular by branded search?
In August 2026, CreatorIQ had more branded searches than Launchmetrics among creator relationship management platforms worldwide. CreatorIQ was estimated to have 18.1K branded searches compared to Launchmetrics’ 5.4K, and held a 56.8% Share of Search versus Launchmetrics’ 17%. These are worldwide searches for English-language branded terms.
Follow CreatorIQ vs Launchmetrics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CreatorIQ or Launchmetrics?
Compare the platforms brands manage ongoing creator partnerships in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CreatorIQ, Launchmetrics. The figures are in the table below the chart.
View monthly share of search table
| Month | CreatorIQ | Launchmetrics | Traackr | GRIN | Later Influence |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 18.2% | 14.9% | 2.9% | 3% |
| Nov 2025 | 55.8% | 16.7% | 20.4% | 4% | 3.1% |
| Dec 2025 | 55.5% | 16.5% | 20.2% | 4.4% | 3.4% |
| Jan 2026 | 51.2% | 18.7% | 22.9% | 3.4% | 3.8% |
| Feb 2026 | 51.1% | 22.8% | 18.6% | 4.5% | 3% |
| Mar 2026 | 48.1% | 21.5% | 21.5% | 6.2% | 2.7% |
| Apr 2026 | 53.1% | 19.4% | 19.4% | 5% | 3.1% |
| May 2026 | 55.3% | 20.2% | 16.5% | 5.3% | 2.8% |
| Jun 2026 | 53.6% | 19.5% | 19.5% | 4.3% | 3.1% |
| Jul 2026 | 51.5% | 23% | 18.8% | 2.8% | 3.9% |
| Aug 2026 | 56.8% | 17% | 17% | 5% | 4.2% |
| Sep 2026 | — | — | — | — | — |
How has the CreatorIQ and Launchmetrics comparison changed over the last 12 months?
3 findings
- CreatorIQ was ahead of Launchmetrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among creator relationship management platforms worldwide moved from 61% to 56.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Launchmetrics’ estimated Share of Search among creator relationship management platforms worldwide moved from 18.2% to 17%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for creator relationship management platforms worldwide in August 2026?
2 changes
In August 2026, CreatorIQ gained estimated Share of Search among creator relationship management platforms worldwide, from 51.5% to 56.8%.
In August 2026, Launchmetrics lost estimated Share of Search among creator relationship management platforms worldwide, from 23% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using CreatorIQ’s and Launchmetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CreatorIQ
1 branded search term
- creatoriq
Launchmetrics
1 branded search term
- launchmetrics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.