Brandwave

SARAL vs Upfluence:Which is more popular?

In September 2026, SARAL had more branded searches than Upfluence among creator CRM platforms worldwide. SARAL had about 135,000 branded searches, while Upfluence had 14,900. SARAL made up 53.8% of all creator CRM platform searches we track, and Upfluence accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about creator CRM platforms, Upfluence appeared in two of the five answers and SARAL in none.

Among creator CRM platforms worldwide in September 2026

Who do people search for more?

SARAL, about 9 searches for every 1 for Upfluence

SARAL 135K searchesUpfluence 14.9K searches

Who does AI mention more?

Upfluence, mentioned in 2 of 5 answers, SARAL in 0

Upfluence in 2 of 5SARAL in 0 of 5

Who does AI recommend more?

Upfluence, the only one of the two named

Upfluence first in 2SARAL never named

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Top creator CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upfluence was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SARAL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Modash1st
  2. Passionfroot2nd
  3. Aspire3rd
  4. GRIN4th
  5. CreatorIQ5th
  6. Upfluence6th
  7. SARAL–
  8. AhaCreator–
  9. Launchmetrics–
  10. Traackr–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Modash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GRIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upfluence2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SARAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AhaCreator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Launchmetrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traackr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about creator CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is SARAL or Upfluence more popular in search?

This chart shows how often people search Google for SARAL and Upfluence by name. Each line represents a brand's share of searches for all 14 creator CRM platforms we track, month by month, from English-language searches worldwide.

SARAL and Upfluence among creator CRM platforms worldwide, by month

Share of searches by month for SARAL, Upfluence. The figures are in the table below the chart.

View monthly share of searches table
MonthSARALModashCreatorIQUpfluenceAhaCreatorLaunchmetricsPassionfrootTraackrInfluencer HeroAspireLater InfluenceArchiveGRINinsightIQ
Oct 202554.4%13.5%10.9%11%0.01%3.3%0.77%2.7%1.5%0.74%0.53%0.35%0.29%0.16%
Nov 202557.3%14.3%7.7%11.6%0.02%2.3%0.81%2.8%1.2%0.79%0.43%0.31%0.31%0.17%
Dec 202564.6%13.2%5.8%8.8%0.03%1.7%0.94%2.1%1.1%0.7%0.35%0.28%0.23%0.13%
Jan 202647.2%21.6%7.8%11.9%0.02%2.8%1.2%3.5%1.5%1%0.57%0.38%0.31%0.17%
Feb 202644.4%20.2%8.9%13.8%0.43%4%1.2%3.2%1.4%1.1%0.51%0.35%0.35%0.19%
Mar 202641.1%23%8.2%12.8%2%3.7%1.3%3.7%1.6%1.1%0.47%0.4%0.33%0.22%
Apr 202650.5%19%6.8%11.8%2.5%2.5%1.1%2.5%1.4%0.94%0.39%0.33%0.27%0.15%
May 202643.7%24.4%8.7%9.4%2.6%3.2%1.7%2.6%1.4%0.98%0.44%0.35%0.35%0.23%
Jun 202659.7%15%6.5%6.6%3.6%2.4%1%2.4%1.1%0.65%0.38%0.26%0.26%0.17%
Jul 202651.2%19.1%6.9%6.9%4.6%3.1%2.5%2.5%1.1%0.84%0.52%0.27%0.27%0.18%
Aug 202650.4%19%8.3%6.9%4.5%2.5%2.5%2.5%1.1%0.85%0.62%0.33%0.33%0.22%
Sep 202653.8%16.4%7.2%5.9%5.9%3.2%2.2%2.2%0.96%0.79%0.66%0.29%0.29%0.16%

How has the SARAL and Upfluence comparison changed over the last 12 months?

3 findings
  • SARAL was ahead of Upfluence in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, SARAL’s share of searches among creator CRM platforms worldwide moved from 54.4% to 53.8%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Upfluence’s share of searches among creator CRM platforms worldwide moved from 11% to 5.9%, and its estimated monthly branded searches moved from 27.2K to 14.9K.

How did search popularity change for creator CRM platforms worldwide in September 2026?

2 changes

  1. In September 2026, SARAL gained share of searches among creator CRM platforms worldwide, from 50.4% to 53.8%.

  2. In September 2026, Upfluence lost share of searches among creator CRM platforms worldwide, from 6.9% to 5.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using SARAL’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SARAL

1 branded search term

  • saral

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among creator CRM platforms

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