GRIN vs Later Influence:Which is more popular by branded search?
In August 2026, GRIN had more branded searches than Later Influence among creator relationship management platforms worldwide. GRIN was estimated to have 1.6K branded searches compared to Later Influence’s 1.3K, and held a 5% Share of Search versus Later Influence’s 4.1%. These are worldwide searches for English-language branded terms.
Follow GRIN vs Later Influence and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, GRIN or Later Influence?
Compare the platforms brands manage ongoing creator partnerships in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GRIN, Later Influence. The figures are in the table below the chart.
View monthly share of search table
| Month | CreatorIQ | Launchmetrics | Traackr | GRIN | Later Influence |
|---|---|---|---|---|---|
| Oct 2025 | 61% | 18.2% | 14.9% | 2.9% | 2.9% |
| Nov 2025 | 55.8% | 16.7% | 20.4% | 4% | 3.1% |
| Dec 2025 | 55.5% | 16.5% | 20.3% | 4.4% | 3.3% |
| Jan 2026 | 51.3% | 18.7% | 22.9% | 3.4% | 3.7% |
| Feb 2026 | 51.1% | 22.9% | 18.6% | 4.5% | 2.8% |
| Mar 2026 | 48.1% | 21.5% | 21.5% | 6.2% | 2.7% |
| Apr 2026 | 53.2% | 19.4% | 19.4% | 5.1% | 2.9% |
| May 2026 | 55.4% | 20.2% | 16.5% | 5.3% | 2.7% |
| Jun 2026 | 53.6% | 19.6% | 19.6% | 4.3% | 3% |
| Jul 2026 | 51.6% | 23.1% | 18.8% | 2.8% | 3.7% |
| Aug 2026 | 56.9% | 17% | 17% | 5% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the GRIN and Later Influence comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Later Influence took it in January 2026, GRIN took it in February 2026, Later Influence took it in July 2026, GRIN took it in August 2026.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among creator relationship management platforms worldwide moved from 2.9% to 5%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Later Influence’s estimated Share of Search among creator relationship management platforms worldwide moved from 2.9% to 4.1%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for creator relationship management platforms worldwide in August 2026?
2 changes
In August 2026, GRIN overtook Later Influence to rank 4th among creator relationship management platforms worldwide, at 5%.
Later Influence’s estimated Share of Search among creator relationship management platforms worldwide has gained ground for 3 months in a row, from 2.7% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GRIN’s and Later Influence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GRIN
2 branded search terms
- grin influencer
- grin influencer marketing platform
Later Influence
1 branded search term
- later influence
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.