Brandwave

Storyclash vs Upfluence:Which is searched more?

In September 2026, Upfluence had more branded searches than Storyclash among influencer analytics platforms worldwide. Upfluence had about 14,900 branded searches, while Storyclash had 1,600. Upfluence made up 11% of all influencer analytics platform searches we track, and Storyclash accounted for 1.2%. These are worldwide searches for English-language branded terms.

Share of searches among influencer analytics platforms worldwide in September 2026Is Storyclash or Upfluence more popular in search?
Storyclash1.2%1.6K searches
vs
Upfluence11%14.9K searches

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Is Storyclash or Upfluence more popular in search?

Compare the platforms that report creator and campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Storyclash and Upfluence among influencer analytics platforms worldwide, by month

Share of searches by month for Upfluence, Storyclash. The figures are in the table below the chart.

View monthly share of searches table
MonthModashHypeAuditorCreatorIQUpfluenceKolsquareSocialinsiderDash SocialStoryclashGRINKeyhole
Oct 202519.5%29.1%16%16%7.1%5.8%4.2%1.7%0.42%0.06%
Nov 202520.6%30.8%11.3%16.9%7.5%6.2%4.4%1.8%0.45%0.04%
Dec 202524%29.4%10.8%16.3%7.2%5.9%4.2%1.7%0.43%0.04%
Jan 202627.8%27.8%10.1%15.5%6.8%5.6%4%2%0.4%0.03%
Feb 202624.2%29.6%10.8%16.8%7.2%5.9%3.5%1.4%0.43%0.02%
Mar 202627.9%27.9%10.2%15.8%6.8%5.6%4%1.4%0.41%0.03%
Apr 202627.5%27.5%10.1%17.5%6.7%5.5%3.3%1.3%0.4%0.02%
May 202630.4%30.4%11.1%11.9%6.1%5%3.7%0.98%0.44%0.02%
Jun 202629.3%23.9%13.1%13.1%8.7%5.9%4.3%1.2%0.52%0.01%
Jul 202634.1%22.8%12.5%12.5%6.8%5.6%4.1%1.1%0.5%0.01%
Aug 202631.2%25.5%13.9%11.6%6.2%6.2%3.8%1%0.55%0.02%
Sep 202630%24.5%13.4%11%9%6%4.4%1.2%0.53%0.01%

How has the Storyclash and Upfluence comparison changed over the last 12 months?

3 findings

How did search popularity change for influencer analytics platforms worldwide in September 2026?

2 changes
  1. In September 2026, Upfluence lost share of searches among influencer analytics platforms worldwide, from 11.6% to 11%.

  2. Estimated monthly branded searches for Storyclash worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Storyclash’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Storyclash

1 branded search term

  • storyclash

Upfluence

2 branded search terms

  • upfluence
  • upfluence influencer marketing

How the Brand Demand Index is measured

Other head-to-heads among influencer analytics platforms

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