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Influencer analytics platforms:Which brands are most popular in search?

Kolsquare and Socialinsider share the highest estimated Share of Search among influencer analytics platforms worldwide, at 37% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kolsquare37%
  2. Socialinsider37%
  3. Dash Social20.1%
  4. Storyclash5.9%
  5. Keyhole0.09%

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Share of SearchLeaderboard

Compare the platforms that report creator and campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among influencer analytics platforms worldwide, by month

Share of Search by month for Kolsquare, Socialinsider, Dash Social, Storyclash. The figures are in the table below the chart.

View monthly share of search table
MonthKolsquareSocialinsiderDash SocialStoryclashKeyhole
Oct 202538.3%31.3%20.9%9.2%0.35%
Nov 202538.3%31.4%20.9%9.2%0.22%
Dec 202538.3%31.3%20.9%9.3%0.19%
Jan 202637.5%30.7%20.5%11.2%0.16%
Feb 202640.5%33.2%18.1%8%0.13%
Mar 202639%31.9%21.3%7.7%0.16%
Apr 202640.6%33.2%18.1%8%0.1%
May 202639.6%32.4%21.6%6.4%0.12%
Jun 202644.5%29.8%19.8%5.9%0.07%
Jul 202639.6%32.4%21.6%6.4%0.08%
Aug 202637%37%20.1%5.9%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kolsquare

    37%

    Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.Socialinsider

    37%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +4.6 points.

  3. 3.Dash Social

    20.1%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.5 points.

  4. 4.Storyclash

    5.9%

    Held 4th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.Keyhole

    0.09%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among influencer analytics platforms worldwide?

Kolsquare and Socialinsider share the highest estimated Share of Search among influencer analytics platforms worldwide, at 37% in August 2026.

Global influencer analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kolsquare38.3% → 37%44.5%Jun 202637%Aug 20261st
Socialinsider31.3% → 37%37%Aug 202629.8%Jun 20262nd
Dash Social20.9% → 20.1%21.6%Jul 202618.1%Feb 20263rd
Storyclash9.2% → 5.9%11.2%Jan 20265.9%Jun 20264th
Keyhole0.35% → 0.09%0.35%Oct 20250.07%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kolsquare’s estimated Share of Search among influencer analytics platforms worldwide decreased from 38.3% to 37%.
  • Across the 11 months ending August 2026, Socialinsider’s estimated Share of Search among influencer analytics platforms worldwide increased from 31.3% to 37%.
  • Across the 11 months ending August 2026, Dash Social’s estimated Share of Search among influencer analytics platforms worldwide decreased from 20.9% to 20.1%.
  • Across the 11 months ending August 2026, Storyclash’s estimated Share of Search among influencer analytics platforms worldwide decreased from 9.2% to 5.9%.
  • Across the 11 months ending August 2026, Kolsquare’s estimated Share of Search among influencer analytics platforms worldwide peaked at 44.5% in June 2026 and was lowest at 37% in August 2026.
  • Across the 11 months ending August 2026, Socialinsider’s estimated Share of Search among influencer analytics platforms worldwide peaked at 37% in August 2026 and was lowest at 29.8% in June 2026.
  • Across the 11 months ending August 2026, Dash Social’s estimated Share of Search among influencer analytics platforms worldwide peaked at 21.6% in July 2026 and was lowest at 18.1% in February 2026.
  • Across the 11 months ending August 2026, Storyclash’s estimated Share of Search among influencer analytics platforms worldwide peaked at 11.2% in January 2026 and was lowest at 5.9% in June 2026.
  • Across the 11 months ending August 2026, Keyhole held steady: its estimated Share of Search among influencer analytics platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for influencer analytics platforms worldwide in August 2026?

  1. In August 2026, Socialinsider gained estimated Share of Search among influencer analytics platforms worldwide, from 32.4% to 37%.

  2. In August 2026, Kolsquare lost estimated Share of Search among influencer analytics platforms worldwide, from 39.6% to 37%.

  3. In August 2026, Dash Social lost estimated Share of Search among influencer analytics platforms worldwide, from 21.6% to 20.1%.

  4. Estimated monthly branded searches for Keyhole worldwide fell 81.8% over 11 measured months, from 110 to 20 in August 2026.

  5. Estimated monthly branded searches for Storyclash worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

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