HypeAuditor vs Upfluence:Which is more popular by branded search?
In August 2026, HypeAuditor had more branded searches than Upfluence among influencer marketing platforms worldwide. HypeAuditor was estimated to have 33.1K branded searches compared to Upfluence’s 15.1K, and held a 34.5% Share of Search versus Upfluence’s 15.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, HypeAuditor or Upfluence?
Compare tools for brands to find creators, manage collaborations, and measure influencer campaigns. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HypeAuditor, Upfluence. The figures are in the table below the chart.
View monthly share of search table
| Month | Modash | HypeAuditor | Upfluence | Influencity | GRIN | Aspire |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 40.9% | 22.5% | 6.7% | 1.1% | 1.1% |
| Nov 2025 | 28.1% | 41.3% | 22.7% | 5.5% | 1.1% | 1.2% |
| Dec 2025 | 32.3% | 38.8% | 21.5% | 5.2% | 1.1% | 1.2% |
| Jan 2026 | 36.7% | 36.2% | 20.3% | 4.8% | 0.88% | 1.1% |
| Feb 2026 | 32.4% | 38.9% | 22.1% | 4.3% | 1.3% | 1.1% |
| Mar 2026 | 36.4% | 35.6% | 20.2% | 4.8% | 1.7% | 1.3% |
| Apr 2026 | 36.1% | 35.1% | 22.4% | 3.8% | 1.2% | 1.4% |
| May 2026 | 39.7% | 38.9% | 15.2% | 3.5% | 1.4% | 1.4% |
| Jun 2026 | 41.5% | 33.2% | 18.2% | 4.4% | 1.4% | 1.2% |
| Jul 2026 | 46.5% | 30.5% | 16.8% | 4.1% | 0.9% | 1.3% |
| Aug 2026 | 43.2% | 34.5% | 15.7% | 3.8% | 1.7% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the HypeAuditor and Upfluence comparison changed over the last 12 months?
3 findings
- HypeAuditor was ahead of Upfluence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among influencer marketing platforms worldwide moved from 40.9% to 34.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms worldwide moved from 22.5% to 15.7%, and its estimated monthly branded searches moved from 27.2K to 15.1K.
How did search popularity change for influencer marketing platforms worldwide in August 2026?
2 changes
In August 2026, HypeAuditor gained estimated Share of Search among influencer marketing platforms worldwide, from 30.5% to 34.5%.
In August 2026, Upfluence lost estimated Share of Search among influencer marketing platforms worldwide, from 16.8% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using HypeAuditor’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HypeAuditor
2 branded search terms
- hype auditor
- hypeauditor
Upfluence
2 branded search terms
- upfluence
- upfluence influencer marketing
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