Brandwave

How popular isCreatorIQ?

In September 2026, people searched for CreatorIQ by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 3.4% of all global influencer marketing platform searches, placing CreatorIQ fifth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about influencer marketing platforms, CreatorIQ appeared in four of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

CreatorIQ is the fifth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. #paidShare of searches 69.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. ModashShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HypeAuditorShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. CollabstrShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CreatorIQShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top influencer marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CreatorIQ was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CreatorIQ is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIN1st
  2. Upfluence2nd
  3. Modash3rd
  4. Collabstr4th
  5. CreatorIQ5th
  6. Aspire6th
  7. Shopify Collabs7th
  8. Influencity8th
  9. HypeAuditor9th
  10. #paid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CreatorIQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upfluence4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aspire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HypeAuditor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Influencity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • #paid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about influencer marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which influencer marketing platforms compete with CreatorIQ?

CreatorIQ against influencer marketing platforms worldwide, by month

Share of searches by month for #paid, Modash, HypeAuditor, Collabstr, CreatorIQ, Shopify Collabs, Upfluence. The figures are in the table below the chart.

View monthly share of searches table
Month#paidModashHypeAuditorCollabstrCreatorIQShopify CollabsUpfluenceInfluencityAspireTRIBEGRIN
Oct 202560.7%6.8%10%6.7%5.5%2.4%5.5%1.6%0.38%0.26%0.15%
Nov 202562.5%7%10.3%5.6%3.8%3.1%5.7%1.4%0.39%0.21%0.15%
Dec 202565.4%7.3%8.8%5.9%3.2%2.6%4.9%1.2%0.4%0.19%0.13%
Jan 202659.6%9.9%9.8%6.6%3.6%2.9%5.5%1.3%0.47%0.2%0.14%
Feb 202661.1%8.4%10.1%6.7%3.7%2.5%5.7%1.1%0.45%0.2%0.15%
Mar 202659.5%10%9.8%6.5%3.6%2.9%5.6%1.3%0.5%0.26%0.14%
Apr 202659.2%10%9.7%6.5%3.6%2.9%6.2%1.1%0.5%0.2%0.14%
May 202661.6%10.3%10.1%5.5%3.7%3%4%0.9%0.42%0.27%0.15%
Jun 202669.6%7.8%6.3%5.1%3.4%2.8%3.4%0.83%0.34%0.25%0.14%
Jul 202667.6%9.3%6.1%6.1%3.3%2.7%3.3%0.81%0.41%0.24%0.13%
Aug 202668.8%7.7%6.2%6.2%3.4%3.4%2.8%0.67%0.35%0.3%0.13%
Sep 202669.6%7.8%6.3%5.1%3.4%3.4%2.8%0.68%0.38%0.3%0.14%

  1. 1.#paid

    69.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Modash

    7.8%

    Held 2nd. 41.2K estimated branded searches, -0.39% vs prior month. Share +0.1 points.

  3. 3.HypeAuditor

    6.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Collabstr

    5.1%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  5. 5.CreatorIQ

    3.4%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shopify Collabs

    3.4%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Upfluence

    2.8%

    Held 7th. 14.9K estimated branded searches, -1.1% vs prior month. Share 0 points.

  8. 8.Influencity

    0.68%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Aspire

    0.38%

    Held 9th. 2K estimated branded searches, +7.5% vs prior month. Share 0 points.

  10. 10.TRIBE

    0.3%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.GRIN

    0.14%

    Held 11th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CreatorIQ and its closest rivals

Every comparison with CreatorIQ

37 comparisons

How has branded search demand for CreatorIQ changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CreatorIQ worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer marketing platforms worldwide decreased from 5.5% to 3.4%.
  • Across the 12 months ending September 2026, CreatorIQ’s share of searches among influencer marketing platforms worldwide peaked at 5.5% in October 2025 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, CreatorIQ rose from 6th to 5th among influencer marketing platforms worldwide.

How did search popularity change for influencer marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, #paid gained share of searches among influencer marketing platforms worldwide, from 68.8% to 69.6%.

  2. In September 2026, Collabstr lost share of searches among influencer marketing platforms worldwide, from 6.2% to 5.1%.

  3. In September 2026, HypeAuditor rose from 4th to 3rd among influencer marketing platforms worldwide.

  4. Estimated monthly branded searches for Shopify Collabs worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  5. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Modash worldwide rose 22.8% over 12 measured months, from 33.6K to 41.2K in September 2026.

How are CreatorIQ’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CreatorIQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • creatoriq

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How the Brand Demand Index is measured

Where does CreatorIQ compete?

CreatorIQ is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator analytics platforms6th of 70.94%Show ranking
Influencer marketing platforms5th of 113.4%Shown above
Creator CRM platforms3rd of 108.2%Show ranking
Creator database platforms4th of 1011.8%Show ranking
Influencer discovery platforms4th of 613.3%Show ranking
Influencer analytics platforms3rd of 1013.4%Show ranking
Influencer campaign management platforms3rd of 1015.8%Show ranking
Creator relationship management platforms2nd of 819.7%Show ranking
Sponsorship marketplaces2nd of 731.4%Show ranking
Creator with pink hair and a pink jacket

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