Brandwave

Sponsorship marketplaces:Which brands are most popular in search?

In August 2026, Aspire was the most searched among sponsorship marketplaces worldwide, with an estimated 369K branded searches and 93.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aspire93.3%
  2. CreatorIQ4.6%
  3. SponsorUnited1.1%
  4. IZEA0.61%
  5. GRIN0.4%

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Share of SearchLeaderboard

Compare marketplaces that match brands with creators for paid partnerships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sponsorship marketplaces worldwide, by month

Share of Search by month for Aspire, CreatorIQ. The figures are in the table below the chart.

View monthly share of search table
MonthAspireCreatorIQSponsorUnitedIZEAGRIN
Oct 202590.6%6.6%1.3%1.1%0.32%
Nov 202593.1%4.6%1.1%0.91%0.33%
Dec 202594.3%3.8%0.92%0.74%0.3%
Jan 202692.9%4.5%1.4%0.9%0.3%
Feb 202693%4.6%1.4%0.73%0.4%
Mar 202694%3.8%1.1%0.6%0.48%
Apr 202692.8%4.5%1.4%0.9%0.43%
May 202693.2%4.6%1.1%0.73%0.43%
Jun 202693.1%4.6%1.4%0.61%0.36%
Jul 202693.5%4.6%1.1%0.61%0.25%
Aug 202693.3%4.6%1.1%0.61%0.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Aspire

    93.3%

    Held 1st. 369K estimated branded searches, -0.09% vs prior month. Share -0.2 points.

  2. 2.CreatorIQ

    4.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.SponsorUnited

    1.1%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.IZEA

    0.61%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.GRIN

    0.4%

    Held 5th. 1.6K estimated branded searches, +63.3% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among sponsorship marketplaces worldwide?

In August 2026, Aspire was the most searched among sponsorship marketplaces worldwide, with an estimated 369K branded searches and 93.3% estimated Share of Search within this set. CreatorIQ is in 2nd place, 88.7 percentage points behind at 4.6% Share of Search.

Global sponsorship marketplaces, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aspire90.6% → 93.3%94.3%Dec 202590.6%Oct 20251st
CreatorIQ6.6% → 4.6%6.6%Oct 20253.8%Mar 20262nd
SponsorUnited1.3% → 1.1%1.4%Jun 20260.92%Dec 20253rd
IZEA1.1% → 0.61%1.1%Oct 20250.6%Mar 20264th
GRIN0.32% → 0.4%0.48%Mar 20260.25%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among sponsorship marketplaces worldwide increased from 90.6% to 93.3%.
  • Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among sponsorship marketplaces worldwide decreased from 6.6% to 4.6%.
  • Across the 11 months ending August 2026, Aspire’s estimated Share of Search among sponsorship marketplaces worldwide peaked at 94.3% in December 2025 and was lowest at 90.6% in October 2025.
  • Across the 11 months ending August 2026, CreatorIQ’s estimated Share of Search among sponsorship marketplaces worldwide peaked at 6.6% in October 2025 and was lowest at 3.8% in March 2026.
  • Across the 11 months ending August 2026, SponsorUnited, IZEA and GRIN held steady: their estimated Share of Search among sponsorship marketplaces worldwide each moved less than 0.5 percentage points.

How did search popularity change for sponsorship marketplaces worldwide in August 2026?

  1. Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  2. Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

  3. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  4. Estimated monthly branded searches for SponsorUnited worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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