Brandwave

How popular isPassionfroot?

In September 2026, people searched for Passionfroot by name about 5,400 times worldwide, an 184.2% increase from the previous year. These searches made up 9.4% of all global sponsorship marketplace searches, placing Passionfroot third out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about sponsorship marketplaces, Passionfroot appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Passionfroot is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. CollabstrShare of searches 47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CreatorIQShare of searches 31.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. PassionfrootShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SponsorUnitedShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IZEAShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Passionfroot is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Collabstr1st
  2. Aspire2nd
  3. Passionfroot3rd
  4. CreatorIQ4th
  5. SponsorUnited–
  6. IZEA–
  7. GRIN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Passionfroot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CreatorIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SponsorUnited0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IZEA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sponsorship marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sponsorship marketplaces compete with Passionfroot?

Passionfroot against sponsorship marketplaces worldwide, by month

Share of searches by month for Collabstr, CreatorIQ, Passionfroot, SponsorUnited, IZEA. The figures are in the table below the chart.

View monthly share of searches table
MonthCollabstrCreatorIQPassionfrootSponsorUnitedIZEAGRINAspire
Oct 202545.6%37.3%2.6%7.4%6.1%0.99%0.04%
Nov 202548.5%32.4%3.4%7.9%6.4%1.3%0.05%
Dec 202552.7%28.8%4.7%7%5.6%1.1%0.06%
Jan 202651.8%28.4%4.5%8.5%5.6%1.1%0.03%
Feb 202652.8%28.9%3.8%8.6%4.6%1.1%0.03%
Mar 202652.4%28.7%4.6%8.6%4.6%1.1%0.05%
Apr 202651.8%28.3%4.5%8.5%5.6%1.1%0.05%
May 202647.7%31.8%6.3%7.7%5.1%1.3%0.05%
Jun 202647.9%32%5.1%9.5%4.2%1.3%0.02%
Jul 202650.7%27.7%10.1%6.7%3.7%1.1%0.05%
Aug 202651.6%28.2%8.4%6.9%3.7%1.1%0.03%
Sep 202647%31.4%9.4%7.6%3.3%1.2%0.05%
  1. Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -4.6 points.

  2. 2.CreatorIQ

    31.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +3.2 points.

  3. Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.IZEA

    3.3%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  6. 6.GRIN

    1.2%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Aspire

    0.05%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Passionfroot and its closest rivals

Every comparison with Passionfroot

32 comparisons

How has branded search demand for Passionfroot changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Passionfroot worldwide rose from 1.9K to 5.4K.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among sponsorship marketplaces worldwide increased from 2.6% to 9.4%.
  • Across the 12 months ending September 2026, Passionfroot’s share of searches among sponsorship marketplaces worldwide peaked at 10.1% in July 2026 and was lowest at 2.6% in October 2025.
  • Across the 12 months ending September 2026, Passionfroot rose from 5th to 3rd among sponsorship marketplaces worldwide.

How did search popularity change for sponsorship marketplaces worldwide in September 2026?

5 changes
  1. In September 2026, CreatorIQ gained share of searches among sponsorship marketplaces worldwide, from 28.2% to 31.4%.

  2. In September 2026, Passionfroot gained share of searches among sponsorship marketplaces worldwide, from 8.4% to 9.4%.

  3. In September 2026, SponsorUnited gained share of searches among sponsorship marketplaces worldwide, from 6.9% to 7.6%.

  4. In September 2026, Collabstr lost share of searches among sponsorship marketplaces worldwide, from 51.6% to 47%.

  5. Estimated monthly branded searches for IZEA worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

How are Passionfroot’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Passionfroot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • passionfroot

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How the Brand Demand Index is measured

Where does Passionfroot compete?

Passionfroot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator payment platforms4th of 70.14%Show ranking
Creator media kit platforms5th of 80.58%Show ranking
Creator CRM platforms7th of 142.2%Show ranking
Sponsorship marketplaces3rd of 79.4%Shown above
Newsletter sponsorship marketplaces1st of 672.5%Show ranking
Creator with pink hair and a pink jacket

Is Passionfroot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.